Samsung, one of the world’s leading tech brands, has announced its plans to develop Exynos chips for XR devices. This move is aimed at challenging Qualcomm Tech and Apple in the growing AR/VR market. What does Samsung’s plan to develop XR chips mean for users? Let us take a look at a few available details
Samsung’s Plan to Develop XR Chips
Samsung’s System LSI division is in charge of developing the brand’s Exynos chips. According to SamMobile, the South Korean firm could design new chips or modify existing ones for XR devices. The company has not yet revealed any details about the new chips. But it is expected that they will be designed to provide high performance and low power consumption.
In a report by KED Global, Samsung Electronics has been taking steps to develop extended reality (XR) device processor chips to challenge Qualcomm Technologies and Apple. The report also suggests that Samsung is considering developing new processing units for XR devices or modifying the existing Exynos line.
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Potential Impact on the Market
Samsung’s entry into the XR chip market is expected to have a significant impact on the market. According to Techgenyz, Samsung is developing XR chips to challenge Apple in the growing AR/VR market, aiming for a competitive edge.
With Samsung’s reputation for producing high-quality products, it is expected that the new chips will be of a high standard and will be well received by consumers.
Samsung’s deal with Google and Qualcomm for future mixed reality devices, as reported by MIXED Reality News, further solidifies its plans for XR solutions. While Samsung has not yet shared any product details or stated a timeline, this adds weight to rumours that Samsung will launch an XR device. Of course, this device will arrive to compete with its longtime rival Apple. Apple has an XR headset in the works and we expect it to launch in 2023.
What It Means for Users
Samsung’s plan to develop XR chips is good news for users who have an interest in AR/VR tech. Samsung has a reputation for producing high-quality products. Thus, the new chips should be of a high standard and will provide a better experience for users. Samsung’s plan to develop XR chips is a good move that should have a huge impact on the market. With Samsung’s reputation for producing high-quality products, its new chips should be of a high standard. The design of the new chips should also offer high performance and low power consumption. These will be beneficial for users who want to use AR/VR tech for long periods.