Twitter has announced that it will pay certified creators for placing ads in comments. This new feature is expected to help creators monetize their content and increase engagement on the platform. Twitter’s boss, Elon Musk, reveals this in a tweet and there are also reports that this payment will commence in a few weeks. According to Musk, the first batch of payments (block payment) will be a total of $5 million. In addition, Elon Musk’s tweet says “Note, the creator must be verified and only ads served to verified users count”.
What is Twitter’s new feature?
Twitter’s new feature allows certified creators to place ads in comments on their tweets. This means that when a user comments on a tweet by a certified creator, the comment may contain an ad. The creator will receive a portion of the revenue generated by the ad. This feature is currently only available to certified creators in the United States.
How does one become a certified creator?
To become a certified creator, one must apply to Twitter’s Amplify Publisher Program. This program is designed for publishers, broadcasters, and other media brands to monetize their content on Twitter.
Twitter has specific eligibility requirements for creators who want to participate in the Amplify Publisher Program and be eligible for the new feature that allows them to place ads in comments. Here are the requirements that creators must meet to be eligible for the program:
- Must be 18 years of age or older.
- Twitter account must be in good standing.
- Be verified.
- Publish brand-safe content according to Safe for Ads content guidelines.
- Be an active Twitter video publisher.
Currently, only publishers who are working with Twitter Partner Managers are eligible to apply to the Amplify Program. Twitter has also stated that it reserves the right to not show ads on content that it believes is not suitable for advertisers. Therefore, creators must ensure that their content complies with Twitter’s guidelines and policies to be eligible for the program.
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What are the benefits of this new feature?
This new feature has several benefits for both creators and advertisers. For creators, it provides a new way to monetize their content on Twitter. By placing ads in comments, creators can increase engagement on their tweets and earn revenue at the same time. For advertisers, it provides a new way to reach audiences on Twitter. By placing ads in comments, advertisers can target users who are already engaged with a creator’s content.
What are the potential drawbacks of this new feature?
While this new feature has several benefits, there are also potential drawbacks to consider. One concern is that it may lead to spammy comments on tweets. If creators are incentivized to place ads in comments, they may do so excessively, leading to a poor user experience. Another concern is that it may lead to a decrease in organic engagement on Twitter. If users see too many ads in the comments, they may be less likely to engage with content on the platform.
Final Words
Since Tesla CEO Elon Musk bought Twitter, the platform has struggled to retain advertisers, who have been wary of placing their ads on the platform after the company laid off thousands of workers. However, the company is coming up with new ways to make make money from ads. This Amplify program is one of them.
Twitter’s new feature is an exciting development for certified creators and advertisers on the platform. By allowing creators to place ads in comments, Twitter is providing a new way to monetize content and increase engagement. However, it is important to consider the potential drawbacks of this feature, such as spammy comments and a decrease in organic engagement. Nevertheless, this new feature has the potential to be a valuable addition to Twitter’s suite of advertising products.
