Have you ever noticed that when you browse or copy a link on the Internet, there will be some characters at the end of it? These characters are actually used by advertisers to track your history. They can record where you came from, where you went, what you clicked, and so on. With this, people that places ads can push custom ads to you. These ads will be in line with your needs and habits. Apple has announced that iOS 17, along with iPadOS 17 and macOS Sonoma, will include a new feature called Link Tracking Protection.
According to 9to5mac and Tomsguide, this feature will automatically remove tracking parameters from links in Mail, Messages, and Safari Private Browsing mode. Tracking parameters are added to the end of a URL to identify the source of the traffic to a particular webpage. They can also be used to track users across the web. By removing these parameters, Apple is taking aim at a tool the ad industry uses to monitor internet users.
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Why Apple is Cracking Down on Cross-Site Tracking
Adding tracking parameters to links is one way advertisers and analytics firms try to track user activity across websites. This would circumvent Safari’s standard intelligent tracking prevention features that block cross-site cookies and other methods of session storage. Apple has long been a champion of user privacy, and this move is in line with its efforts to protect user data.
The Impact of Link Tracking Protection
Link Tracking Protection is a welcome addition to Apple’s privacy-preserving features while browsing the web. It will provide users with greater privacy when browsing the web. It will also make it more difficult for advertisers and analytics firms to track users across websites. However, it may affect advertisers who rely on tracking parameters to serve personalized ads and measure campaign success.
Final Words
Apple’s Link Tracking Protection is a new feature that will remove tracking from links in Mail, Messages, and Safari Private Browsing mode. Apple is looking for a good way for those that place ads to weigh their campaign success with Private Click Measurement ads. This move is in line with Apple’s efforts to protect user data. It will provide users with greater privacy when browsing the web. This is a welcome addition to Apple’s privacy-preserving features. However, it may have an impact on advertisers who rely on tracking parameters.