The fact that we have two major smartphone operating systems automatically draws the battle line. The fierce rivalry between Android and iOS keeps getting interesting each year. While it’s unlikely that all users will shift to a single platform, there is still an ongoing shift from one platform to the other. Of course, there are many Apple users that are switching to the Android side. However, the opposite is also true. Simply put, the amount of Android users that are switching to Android seems to be higher than iOS users that are switching to Android.
The data is based on a survey conducted by CIRP. The researchers came out with a similar analysis last month which also showed a similar trend to what we have today. Last month’s results showed that the number of Android users that were switching to iPhone was on a 5 year high. That report seemed a bit biased because it did not include the percentage of iOS users that were switching to Android.
The new report fixes that issue by including the number of iOS users that are switching to Android. However, the trend remains unchanged. The data shows that iOS still has the upper hand in converting Android users to iPhone users.
More Android Users Switching to iPhone, who is CIRP? 
First of all, CIRP stands for Consumer Intelligence Research Partners. It is a market research firm that specializes in insights and analysis on consumer behavior, trends and preferences in the United States. The organization usually conducts survey to gather data on topics like consumer electronics, mobile devices, e-commerce and many more.
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Their findings and reports are very useful to many firms and businesses. This is because they base on such reports to make informed decisions and understand the market behavior of the consumer market. Such reports help highlight consumer preferences, buying pattern and the overall landscape of the consumer industry.
Android VS iPhone, Detailed Analysis of the Switch
CIRP named this findings “Apple to Android and Android to Apple – Do People Really Switch?” According to the data, 15% of new iPhone users had come from Android between March 2022 to March 2023. The new report also showed similar results. It shows that 14% of new iPhone customers had come from Android in the US within the past 12 months.
This does not necessarily mean that Apple is not also losing customers to Android. The report shows that 4% of new Android users had also migrated from the iOS platform. This percentage is nowhere close to that of Apple if you do the Math’s. It clearly shows a percentage difference of 10% for Apple over Android in the United States.
Customer Loyalty Android VS iPhone
The data shows that both platforms have very high customer loyalty. However, Apple sticks its neck out a bit in this category as well. According to the data, 94% of iPhone users are likely to stick to the platform. On the other hand, 91% of Android users were also likely to stick to Android. This makes a difference of 3% in favor of Apple even though both scored higher percentages.
