YouTube has rolled out a new feature that allows Premium subscribers to earn badges based on their usage. While the feature doesn’t come with any tangible benefits, it does add a fun and interactive element to the Premium experience.
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The addition of the badge system was first noticed by a user who received a card in their Home feed congratulating them on earning a new badge. When clicked, the card opened a fullscreen page with an animated and colorful background that detailed the award. Users can view all of their earned badges on the “Your Premium benefits” page. It’s accessible from the account menu on mobile devices.
The badges themselves have amusing names and animations, such as “Enthusiast,” “Backup planner,” and “Gold listener.” According to YouTube, users can earn badges for reaching milestones and enjoying Premium features. For example, the “Trailblazer” badge is awarded to users who joined Premium within its first two years of launching. While the “Multi-platinum listener” badge is earned by those who listen to 100 hours of music on YouTube Music.
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Some people have pointed out that the badge system could be even better if it had tangible rewards associated with it. Although it is a fun way to engage users and showcase the benefits of Premium. YouTube recently started offering perks like three months of PC Game Pass, Discord Nitro, and 90 days of Walmart+ to subscribers, and tying the badge system to these perks could make it even more appealing.
YouTube Premium badges
Recent data suggests that the badge system introduced by YouTube for Premium subscribers has been well-received by users. According to a survey conducted by YouGov in May 2021, 45% of YouTube Premium subscribers said they were “somewhat likely” or “very likely” to use the badge system.
The survey also found that the badge system was most popular among younger users. With 55% of 18-34 year olds saying they were likely to use it. In contrast, only 32% of users aged 55 and older said they were likely to use the badge system.
The badge system introduced by YouTube for Premium subscribers has the potential to increase user engagement and loyalty in several ways. For one, the system provides users with a fun and interactive way to track their usage and reach milestones. It can be a motivating factor for some users. This can lead to increased usage of YouTube’s Premium features, as users strive to earn more badges and reach new milestones.
In conclusion, the badge system is a welcome addition to the Premium experience. And offers a fun way for users to track their usage and reach milestones. However, it would be great if YouTube could expand on this feature. And offer more tangible rewards to subscribers who earn badges.
