Meta, the parent company of Facebook, has updated the Facebook logo as part of its “identity system” changes. The new logo is a subtle change from the previous one, with a darker blue colour and a slightly bolder font. The change is part of a broader effort by Meta to rebrand itself and its products for the metaverse.
The New Facebook Logo
The new Facebook logo is a darker shade of blue than the previous one, which was a brighter blue colour. The new logo also has a slightly bolder font, which makes it easier to read. The change is subtle, but it is noticeable when compared side-by-side with the old logo. The new logo is part of a broader effort by Meta to update the visual identity of its products.
Facebook describes the new design as “bolder, vibrant, and timeless,”. The company also announced in the same post that it was updating emoji Reactions to “evoke more dimensions and emotion. The company also says it is rolling out a new Dynamics Colour range. This includes light blue, sky blue, navy, dark navy and blue.
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Facebook fonts have also been updated. The official said the custom font, Facebook Sans has redesigned the wordmark and logo. This is to create a consistent treatment and improve the readability of Facebook.
Final Words
The new Facebook logo is a subtle change from the previous one, with a darker blue colour and a slightly bolder font. The change is part of a broader effort by Meta to rebrand itself and its products for the metaverse, a virtual reality space that the company believes will be the future of the internet. The reaction to the change has been mixed, but Meta has defended the change, saying that it is part of a broader effort to update the visual identity of its products for the metaverse. It is unclear what the future holds for the Facebook logo, but it is likely that the company will continue to make changes to its products and branding as it seeks to position itself as a leader in the metaverse.
