Mercedes-Benz, joining hands with Mastercard, has announced an in-car payment system in Germany. MB drivers will be able to use this cutting-edge tech to speed up the refueling process and pay digitally via fingerprints.
Also read: Want To Run ChatGPT In Your Car? Mercedes-Benz And Microsoft Have Made It Possible
The Mercedes Pay+ System
The Mercedes Pay+ system marks a huge advance in automotive tech. It is the first time a special payment system has been made for a car. This tech makes the vehicle turn into a secure payment terminal. Using secure biometric two-factor identification, drivers can pay for a variety of items, starting with fuel.
How it Works
When a driver gets to a linked gas station and turns off the car, the Mercedes Me Fuel & Pay service starts right away on the MBUX system. The drivers can then select the pump they wish to use. The system figures out the most you might pay using gas price and how much gas is left. No need for a phone – just touch your finger to pay.
After adding gas, the driver can see how much was added and the bill on the MBUX screen. The money is taken care of without stopping, and an email with the bill is sent to the customer.
Mastercard’s Secure Card on File for Commerce
To stay secure and keep innovating, Mercedes-Benz put Mastercard’s advanced Secure Card on File for Commerce tech right into its cars. This move is a big leap in safeguarding payment info. To make transactions super secure, the system uses fancy encryption, including unique codes. This tough security setup not only makes drivers feel safe but also shows the way for the industry, keeping payment info private and safe in the car’s system. Mercedes-Benz is serious about keeping data safe, showing they’re a leader in making secure and smooth in-car payments.
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The Impact on In-Car Payments
Mercedes-Benz’s native in-car payment system is a turning point in the automotive industry. It is the first application to enable in-car payments at the point of sale, eliminating the need for PINs or mobile device identification. This advancement not only improves convenience but also sets a precedent for secure, frictionless in-car transactions.
Consumer demand and market research: A survey that German market research company GfK conducted for Mastercard found that over half of individuals aged 18-39 have an interest in buying and paying for services and goods directly through their car’s infotainment display. In addition, 60% of respondents said they would be willing to pay for gas or electric vehicle charging directly from the car.
Expanding In-Car Payments
Mercedes-Benz’s bold plan shows its dedication to coming up with new ideas and putting customers first. The firm intends to extend the pioneering fingerprint payment system beyond fuel sales to a wide range of other car-related services. This growth will give drivers an easy and quick way to manage various parts of their car experience, like parking and repair costs, all with a simple touch.
Also, Mercedes-Benz isn’t only for Germans. They want to share it with more Europeans. By doing this, they aim to set a new way for cars to use digital stuff.
Basically, Mercedes-Benz is leading the way in making driving better with fancy digital tech, making sure customers are comfy and safe.
The Bottom Line
The Mercedes-Benz and Mastercard team-up brings a fresh era of in-car payments, revolutionizing how drivers use their cars. Using fingerprints, Mercedes Pay+ makes payments easy, safe, and straightforward, beginning with buying fuel. As the car industry goes digital, this advanced tech sets a high standard for future in-car payments and blending digital shopping into everyday driving.