Xiaomi is gearing up to present a new Electric Vehicle that will mark the company’s debut in this segment. The company is now teasing a technology launch event on December 28. The company is spotlighting this event on innovation rather than product releases. The announcement, made via Xiaomi EV’s Weibo account gives a first glimpse of the company’s take on the automotive segment.
Xiaomi confirms event for December 28 focused on EV tech
According to Xiaomi CEO Lei Jun, the event will focus solely on technology. So the event will not serve as a stage for the company’s first electric vehicle the SU7. The company is building its presence in the market and the event is likely to introduce what the company has to offer in terms of technology and features. Nowadays, cars are way more advanced in terms of the technology employed. Xiaomi will likely present the features that will make its new EV stand in this competitive market with companies like Tesla, BYD, and Geely.
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Lei Jun emphasizes the separation of technology-related events from product launches with the latest teaser. The company is building anticipation with these tech events to build anticipation and an audience for the upcoming product launch.
The initial speculation suggested the launch of the Xiaomi S7 on December 28. However, these now have been put to rest as Xiaomi’s December 28 event will focus solely on technology. Xiaomi is following a strategy that is common in the automotive industry. Companies tend to use a series of events related to technology ahead of the product launch. These events create hype and end up increasing the initial orders for the product.
Xiaomi’s is yet to full detail the SU7, but the company is slowly revealing details about its upcoming product. It will be an interesting new competitor in the market of EVs. Xiaomi made its name by launching interesting and innovative products in the range of electronics. We are interested to see what it will introduce to the market of electric vehicles.
