Apple Faces Troubling Times as China Sales Plummet by 30%

In a recent report, Jefferies analysts cited by Bloomberg have indicated a decline in Apple’s sales in China. It also indicated that this trend is expected to persist into 2024. The iPhone 15 series experienced an unusually sluggish start. This resulted in a notable 30% year-on-year decline in sales. This challenging performance contrasts with Huawei’s impressive growth numbers, fueled by the success of the Mate 60 lineup in the Chinese market.

Apple’s Decline in Sales and the Huawei Mate 60 Smartphone

The launch of the iPhone 15 took place just two weeks after the surprise announcement of the Huawei Mate 60 Pro. Analysts suggest that a sense of patriotism among consumers led them to choose the Huawei flagship, particularly due to its new Made-in-China processor. Details about this processor are yet to be officially disclosed by Huawei.

Jefferies estimated Huawei’s shipments at 35 million units, and this figure could potentially have been higher if not for certain supply constraints. The strong performance of the Mate 60 lineup contributed significantly to Huawei’s success in the domestic market.

Apple’s Sales in China Could Decline Further

The report indicates that Apple’s double-digit decline in iPhone volumes could even extend into the coming year. There were several iPhone deals all over the past week on various online shopping platforms. However, the lowered prices did not result in an improvement in sales volumes. This challenges Apple’s position in the Chinese market. Meanwhile Huawei continues to demonstrate resilience and growth, driven by successful flagship releases and a strong presence in the home country. The dynamics in China’s smartphone market remain dynamic and competitive. Consumer preferences and local brand loyalty playing crucial roles in shaping the landscape.

Conclusion