Google’s cloud business has introduced a set of new tools powered by generative artificial intelligence (AI). These new tolls will enhance online shopping experiences and various retail operations. Among the new products is a generative AI-powered chatbot designed for use on websites and mobile apps by retailers. These virtual agents engage with consumers on the various platforms (websites and mobile apps). The AI chatbot will be providing product recommendations based on the users’ preferences.
Google Highlights the Rapid Evolution of Generative AI
Carrie Tharp, Vice President of Strategic Industries at Google Cloud, highlighted the rapid evolution of generative AI. He stated that it has become one of the fastest-moving capabilities in technology within a year. He added that generative AI is now a crucial part of many retailers’ strategies.
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Google Cloud’s offerings are part of the broader trend of generative AI’s increasing influence in the retail sector. Amazon introduced an AI tool for sellers in September, and during the recent holiday shopping season, many retailers incorporated this burgeoning technology to enhance various aspects of their operations.
Another feature that Google has just announced is a large language model which comes to improve the quality of product searches. While currently available to select stores, it is expected to be more widely accessible later this year.
Other Generative AI Tools from Google 
In addition to these online shopping enhancements, Google’s AI products include tools to improve customer service systems and streamline product cataloging processes for retailers. The impact of AI does not limit to just online shopping. In the near future, brick-and-mortar stores will also benefit from new capabilities through Google Distributed Cloud Edge, an existing hardware and software product.
This announcement precedes the National Retail Federation’s annual convention in New York City. It reflects the ongoing integration of advanced AI technologies into the retail industry.
