Google has revealed two sets of updates to improve Search by highlighting more useful content and identifying more items as spam.
The first update involves refining Google’s core ranking systems. The goal is to better assess whether webpages are unhelpful, provide a poor user experience, or seem to be designed for search engines rather than people. The aim is to enhance the quality of content displayed in search results.
This type of content is commonly know
n as search engine optimized (SEO) content. It tends to be excessively long, verbose, and may lack meaningful information beyond catering to Google’s algorithms. There’s a growing concern that large language models and generative AI could exacerbate this issue. Google specifically mentions websites created mainly to align with highly specific search queries as a point of concern.
The purpose of this update is to decrease the presence of “low-quality, unoriginal content” in Search by approximately 40%, according to Google’s assessments. Simultaneously, the aim is to direct more traffic towards websites that are considered helpful and of high quality.
Google Explains the new Search Update 
Google states that the March 2024 update will be “more complex” compared to typical core updates. This wi involving alterations to multiple key systems. The rollout process is expected to extend over a month to ensure the implementation of these comprehensive changes.
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we have enhanced our core ranking systems to show more helpful results using a variety of innovative signals and approaches. There’s no longer one signal or system used to do this, and we’ve also added a new FAQ page to help explain this change.
In addition, Google will broaden its classification of spam. Through an updated scaled content abuse policy, Google intends to address more types of content that lack value and are created at scale. This includes pages that pretend to provide answers to popular searches but ultimately fail to deliver helpful content.
To better address these techniques, we’re strengthening our policy to focus on this abusive behavior — producing content at scale to boost search ranking — whether automation, humans or a combination are involved.
Google Search Update Will Fight Against Spam Content 
Google is taking action against websites that may have “great content” but also host “low-quality content provided by third parties with the goal of capitalizing on the hosting site’s strong reputation.” The search engine will categorize this practice as spam, and enforcement will commence on May 5. This will give websites an opportunity to make necessary changes.
For example, a third party might publish payday loan reviews on a trusted educational website to gain ranking benefits from the site. Such content ranking highly on Search can confuse or mislead visitors who may have vastly different expectations for the content on a given website.
In the latest update, Search will now identify “expired domains that are purchased and repurposed with the intention of boosting the search ranking of low-quality content” as spam. This move is aimed at addressing manipulative practices. This involves the acquisition and repurposing of expired domains for the purpose of elevating the search ranking of subpar content.
