Samsung has recently launched a new storage variant of its flagship smartphone, the Galaxy S24, in India. The new variant features 128GB of internal storage and is priced at Rs 74,999 ($890), making it a more affordable option for consumers. Recall that when the Galaxy S24 first launched, it came in two RAM and storage configurations. This includes 8GB RAM + 256GB storage and 12GB RAM + 512GB storage.
Specifications Remain Unchanged
Despite the change in storage capacity, the other key specifications of the Samsung Galaxy S24 remain unchanged. The device still features the same Exynos 2400 processor, 6.1-inch AMOLED display, and factory-installed Android 14 operating system.
The camera setup also remains the same, with a triple-lens rear camera system comprising a 50MP primary camera, a 12MP ultra-wide lens, and a 10MP telephoto lens. The front-facing camera is a 12MP unit. The phone also retains the IP68 rating for dust and water resistance, ensuring it can withstand the elements.
The Samsung Galaxy S24 is a compact and powerful smartphone that caters to users who prefer a smaller form factor without compromising on performance. The device features the same flagship-level hardware as its larger siblings, the Galaxy S24+ and Galaxy S24 Ultra, but in a more manageable size
This makes the Galaxy S24 an attractive option for those who value one-handed usability and portability, without having to sacrifice features and capabilities. The compact design, coupled with the powerful internals, makes the Galaxy S24 a compelling choice for users who prioritize both performance and ease of use.
Pricing and Availability
The 128GB variant of the Samsung Galaxy S24 is priced at Rs 74,999 ($890) in India. This is a more affordable option relative to the previously available 256GB and 512GB models. These older models sell for Rs 79,999 ($959) and Rs 89,999 ($1,079), respectively.
Samsung is offering additional discounts and offers for customers who purchase the Galaxy S24 through its online store. Customers can avail of a fixed discount of Rs 5,000 ($60) when using HDFC Bank credit or debit cards. Alternatively, they can choose to receive a bonus of up to Rs 10,000 ($120) on their purchase, though buyers can not combine the two offers. With these discounts and offers, the effective starting price of the 128GB variant of the Samsung Galaxy S24 is Rs 69,999 ($840).
Why India?
India is a crucial market for Samsung, one of the world’s largest smartphone manufacturers. As the second-largest smartphone market globally, India presents immense opportunities for smartphone brands to cater to a diverse consumer base with varying needs and budgets.
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India’s smartphone market is characterized by its sheer size, rapid growth, and the diversity of its consumers. With a population of over 1.3 billion, India has a vast and expanding middle class that is increasingly adopting smartphones as an essential part of their daily lives.
The Indian smartphone market has witnessed remarkable growth in recent years, with smartphone penetration steadily increasing. This growth is driven by factors such as the availability of affordable devices, improved internet connectivity, and the rising purchasing power of the population.
Preference for Affordable Devices
One of the key trends in the Indian smartphone market is the strong preference for more affordable devices. Price-conscious consumers in India often prioritize value-for-money offerings, seeking devices that provide a balance of features and affordability. This preference for affordable smartphones is particularly evident in the mid-range and budget segments, where brands like Samsung, Xiaomi, and Realme have found immense success by offering feature-rich devices at competitive prices.
It is within this context that Samsung has introduced the 128GB variant of the Galaxy S24 in India. By offering a more affordable storage option, Samsung is catering to the needs of a wider range of consumers in the Indian market. This strategy allows Samsung to reach a broader audience and maintain its strong presence in the Indian smartphone market. By offering a range of storage options, Samsung can appeal to consumers with different budgets and storage requirements, ensuring that its flagship device remains accessible to a wider customer base.
Conclusion
The launch of the 128GB variant of the Samsung Galaxy S24 in India provides consumers with a more affordable option to access the company’s flagship smartphone experience. While the key specifications remain unchanged, the reduced storage capacity and the available discounts make the device a more accessible choice for a wider range of users.
This launch is a strategic move by the company to capitalize on the unique dynamics of the Indian smartphone market. With its vast population, growing middle class, and preference for affordable devices, India presents immense opportunities for smartphone brands like Samsung to thrive. By introducing a more budget-friendly storage option for its flagship device, Samsung is demonstrating its commitment to catering to the diverse needs of Indian consumers. This move not only enhances the affordability of the Galaxy S24 but also strengthens Samsung’s position in the highly competitive Indian smartphone landscape.
The Galaxy S24 continues to offer a compelling package of performance, camera capabilities, and design, making it a strong contender in the premium smartphone segment. With the addition of the 128GB variant, Samsung has further diversified its offerings to cater to the diverse needs and budgets of Indian consumers. As the Indian smartphone market continues to evolve, Samsung’s ability to adapt and offer tailored solutions will be crucial in maintaining its leadership and driving further growth in this crucial market. What do you think about the Samsung Galaxy S24 128GB model? Is it a good move by Samsung? Let us know your thoughts in the comment section below
