The Chinese mobile phone market is very important for Apple and the company is doing all it can to win its trust. Recent reports have shown that Apple is not doing so well in the Chinese mobile phone market. The company has now activated discounts which would likely attract more buyers. At JD.com, Apple 618 promotion will officially start at 20:00 tomorrow night (Chinese time). However, as of today, some of its devices already have price cuts. One of the most notable price cuts is that for the iPhone 15 Pro which was initially selling for 12,999 yuan ($1,833).
At the event tomorrow, Apple has listed this device to sell for 10,699 yuan ($1,509). This means that the device will be getting a huge 2,300 yuan ($324) price cut. This discount is pretty good considering that the 2,300 yuan ($324) can buy you a decent Android mobile phone. It can even get you a good Apple accessory.
Here are the prices of the iPhone 15 series in China
- iPhone 15 128G: 5,999 yuan
- iPhone 15 256G: 6,999 yuan
- iPhone 15 512G: 8,999 yuan
- iPhone 15 Plus 128G: 6,999 yuan
- iPhone 15 Plus 256G: 7,999 yuan
- iPhone 15 Plus 512G: 9,999 yuan
Design and Display
The iPhone 15 Pro boasts a sleek and modern design that sets it apart from its predecessors. Featuring a titanium body in Black, White, Blue, and Natural Titanium finishes, this model offers a significant weight reduction compared to previous Pro models, enhancing comfort during prolonged use. The device maintains the iconic triple-lens camera system, frosted matte back glass, and a titanium frame with rounded edges that seamlessly meet the front and back glass, providing a more ergonomic and comfortable grip. The titanium frame not only contributes to a lighter overall weight but also eliminates sharp edges that could cause discomfort.
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In terms of display, the iPhone 15 Pro sports a 6.1-inch Super Retina XDR OLED display with a resolution of 2556 x 1179 pixels at 460 pixels per inch. This ProMotion screen offers adaptive refresh rates up to 120Hz, ensuring smooth scrolling and seamless animations. With brightness levels reaching up to 1,000 nits on average, 1,600 nits for HDR content, and 2,000 nits for peak outdoor brightness, the display delivers vibrant colors, sharp text, and realistic visuals. The Dynamic Island feature, present on all models of the iPhone 15 series, enhances the user experience by providing useful information at a glance, making it a valuable addition to the device’s design and functionality.
Performance
The iPhone 15 Pro showcases exceptional performance driven by the cutting-edge A17 Pro chip, the world’s first 3nm processor. This powerhouse chip delivers a 10% boost in CPU performance, up to 2x faster machine learning capabilities, and a remarkable 20% increase in graphics speed with its 6-core GPU. Notably, the GPU supports ray tracing, enhancing gaming experiences with console-like lighting effects. Benchmark tests reveal the iPhone 15 Pro’s superiority over its rivals.
Camera Capabilities
The iPhone 15 Pro showcases remarkable camera capabilities, featuring a Pro camera system with a 48MP main camera, 12MP Ultra Wide, and a 12MP 2x Telephoto lens with advanced optical image stabilization and autofocus technologies. This setup enables digital zoom up to 15x, ensuring exceptional clarity and detail in both photos and videos. The device excels in capturing vivid images with accurate exposure, natural color rendering, and excellent detail even in low-light conditions. Additionally, the iPhone 15 Pro offers innovative features like Cinematic video stabilization, ProRAW, and ProRes video recording, setting new standards in mobile photography and videography.
Conclusion
Apple is strategically adjusting its pricing in the Chinese mobile phone market to enhance its competitiveness. The activation of discounts for the iPhone 15 Pro reflects Apple’s efforts to attract more buyers. This move aligns with Apple’s upcoming Apple 618 promotion on JD.com. At this event, the iPhone 15 Pro will be available at a reduced price of 10,699 yuan ($1,509). These price adjustments aim to make Apple devices more accessible and appealing to Chinese consumers. This could potentially boost Apple’s market presence in China.
