As the gaming industry continues to evolve, the competition between Microsoft and Sony remains fierce. Sony’s console with over 84 million sales makes it the current best-selling system. Hence, Microsoft might explore a different approach with its next console. The details are scarce at the moment, but that doesn’t stop us from getting information from leaks. Thanks to an industry insider, we may know what to expect from the next-gen Xbox console.
Leaked Insights on Microsoft’s Next-Gen Xbox Strategy
The next Xbox has a heavy Windows slant and will be a reference device for manufacturers making devices like the ASUS ROG Ally most likely. Like Surface Pro 11 is a reference device for AI PCs.
— Jez (@JezCorden) May 25, 2024
The news arrives from Jez Corden, a well-reputed leaker (via GameRant). He hints that Microsoft may change the strategy for their next console. In his words, the next console is made to be “a reference device for manufacturers.” The leaker gave the example of Surface Pro 11, which is a reference device for AI PCs. Similarly, the leaker is trying to say that the next-gen console will be played as a lead for other handhelds. The leaker stated that the next Xbox console will be a reference for products like ROG Ally, a popular handheld console. This means that the next-gen Xbox might end up being a handheld device.
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Microsoft can opt for a hybrid approach, similar to Nintendo Switch. Gamers have shown a growing interest in hybrid and portable gaming systems, as evidenced by the success of the Nintendo Switch and the rising popularity of Steam Deck. Handheld consoles are not just a passing trend; they represent a shift in how users consume gaming content, favoring flexibility and mobility. Hence with an Xbox handheld console, Microsoft can be a part of a growing niche.
With this strategy, Microsoft might be able to get an edge over Sony. They may launch a standard console, plus a new handheld device. It’s worth noting that while Sony has a strong foothold in the traditional console market, they have not yet ventured into the hybrid or handheld market with the same vigor. For now, it’s too early to say what can happen. However, the hopes are high as the leaders in Microsoft have hinted the next console to be the largest “technological” and “technical leap” ever seen in a single console generation. Though, time will tell what strategy Microsoft finalizes for the next-gen Xbox.
