In Q2 2024, Huawei solidified its dominance in China’s foldable phone market, capturing a remarkable 41.7% market share. With a total shipment volume of 2.57 million units, Huawei accounted for nearly half of the market. This success comes as no surprise, as Huawei has been a pioneer in the foldable mobile phone segment. The company was among the first, alongside Samsung, to release a foldable device. While the U.S. ban temporarily set Huawei back, it appears the company has regained its momentum and is forging ahead.
Huawei’s flagship foldable, the Mate X5, has been a key driver of its success. The device boasts impressive features, such as Kunlun Glass, which enhances scratch resistance by 300% and drop resistance by 100%, addressing durability concerns often associated with foldable smartphones. Also, the Mate X5 offers a decent 5060mAh battery and a more portable design compared to Samsung’s Galaxy Z Fold5.
Huawei’s strong performance in Q2 2024 underscores its resilience and ability to adapt in the face of challenges. The company’s commitment to innovation and customer-centric approach has enabled it to regain its footing in the foldable phone market, solidifying its position as a dominant player in China’s thriving smartphone landscape.
Market Share Breakdown
Huawei took the lead, followed by Vivo and Honor in the second and third positions. Vivo’s rise to second place was driven by the success of the Vivo X Fold3 series, which addressed many of the common issues found in foldable phones, gaining market recognition.
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Honor’s Strong Performance
Honor also performed well, securing the third position with a market share of 20.9%. The success of the new product line, Magic Flip, was a key factor in this achievement, making Honor the second strongest player in the vertical folding market. Despite the imminent replacement of the best-selling Magic V2, the Magic Flip helped Honor maintain a strong presence in the market.
Other Key Players
OPPO ranked fourth with a market share of 8.4%, making it the third in the vertical folding market. Samsung, although a global leader in smartphones, secured the fifth position in China’s foldable screen market with a 3.0% share.
Huawei’s Future in this Segment
Looking ahead, Huawei will release its first small folding phone in the nova series on August 6. This new model is expected to be Huawei’s most affordable small folding phone to date. Targeted at young consumers, this trendy small folding phone should drive a new wave of replacements in the market.
Conclusion
Huawei’s dominance in the foldable phone market is a testament to its innovation and strategic product launches. With strong competition from Vivo, Honor, OPPO, and Samsung, the market remains dynamic and competitive. The upcoming release of Huawei’s nova series small folding phone should further strengthen its position. It would make the foldable screen segment an exciting space to watch in the coming months.
