Apple has recently reminded App Store developers and book distributors about an important deadline. The tech giant has announced that developers who wish to keep their apps in the European App Store must submit their trader identity information by February 17, 2025. Failure to do so will result in removing their apps from the platform. This move aligns with the requirements set forth by the European Digital Services Act (DSA).
Compliance Deadline for Developers
Apple’s announcement, made on August 16, 2024, clearly reminds developers about their obligations under the new regulations. From October 16, 2024, developers will need to provide their trader status when submitting new apps or updates for release in the EU. This requirement applies not just to app developers but also to book distributors who sell through Apple’s platforms. Apple made the official announcement on its Business page, where developers can find detailed instructions on how to submit their trader information.
Understanding Trader Identity
The term “trader” has been defined by the European Digital Services Act as any natural or legal person involved in trade, business, crafts, or professions. This definition covers both public and private entities, as well as individuals or companies acting on behalf of others. Essentially, anyone conducting business activities through the App Store or iTunes in the EU must comply with this new requirement.
Impact on Developers
For developers, this new rule means that they need to act quickly to ensure their apps remain available in the European App Store. Those who fail to comply with the February 17, 2025, deadline will see their apps removed from the platform. This could have significant implications for developers who rely on the European market for a substantial portion of their revenue.
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How to Submit Trader Information
Apple has provided a clear process for developers to submit their trader information. Developers need to visit the Business page on Apple’s website and follow the instructions provided. The submission process is designed to be straightforward, but developers must complete it before the deadline to avoid any disruption to their business.
The Role of the Digital Services Act
The European Digital Services Act (DSA) is key to new rules for online trade. The DSA aims to make the web safer and more clear for users and firms. By asking for trader info, the DSA wants to boost trust and duty in online shops like the App Store. With the deadline near, both app makers and booksellers must get ready to meet these new needs. Apple’s alert acts as a wake-up call for those who may not know about the coming changes.
By acting now, they can make sure they meet the deadline and avoid any harm to their trade. Apple’s push for these new rules is part of its wider aim to follow EU laws. The firm has faced more checks from EU regulators in past years. This step is seen as a way to stay in good favor in the region. By matching with the DSA, Apple helps to build a clearer and more accountable online shop.
Conclusion
The new requirement for developers and booksellers to submit trader information is a significant change in Apple’s policies for the European market. With the February 17, 2025, deadline fast approaching, it’s crucial for those affected to act quickly. By understanding the new rules and submitting the necessary information, developers and booksellers can ensure their continued presence in the European App Store. As the digital landscape evolves, compliance with regulations like the DSA will become increasingly important for businesses operating in the EU. What do you think about this new need by Apple? Is the EU making the right decision? Let us know your thoughts in the comment section below
