WhatsApp is working on a new feature to help users better understand how their chats with businesses may involve Meta. This feature, currently in beta for Android, focuses on making the process more transparent, especially when businesses use Meta services like ads on Facebook or Instagram.
Business Chat Indicators
The latest WhatsApp beta for Android 2.24.18.7 update introduces two new indicators within business chats. These indicators will notify users when Meta might get some details from their interactions with certain businesses. The first indicator, a single arrow (>), shows that Meta may receive limited info, such as the number of interactions with a business. This occurs when users click on an ad on Facebook or Instagram that leads to WhatsApp.
Gizchina News of the week
In some cases, users may see two arrows (>>). This indicates that Meta could actively receive messages from that business chat. Businesses using Meta’s AI to respond to customer queries will trigger this indicator. This allows users to know when their interactions might involve Meta’s AI services to tailor responses.
Improved Transparency
These indicators will be visible within the chat and on the chat info screen. This extra level of detail ensures users are aware of when and how Meta is involved in their business chats. This update does not affect the end-to-end encryption of personal and group chats, which remain secure and private.
Control and Privacy
Not all businesses will show these new indicators, as some may only use WhatsApp without extra Meta services. Users will always have the choice to engage or not with these businesses. If they do not agree with the data-sharing practices, they can block or report the business.
Conclusion
WhatsApp’s latest update aims to give users more control and awareness when interacting with businesses. This feature is still in development, and more updates will follow as the feature is rolled out.
