Innovative technology brand TECNO today announced its collaboration with Hasbro’s TRANSFORMERS franchise. This exciting promotion will involve the release of a brand-new TRANSFORMERS Edition on TECNO SPARK 30 Series in September, reinforcing TECNO’s commitment to delivering more impactful and personalized product experiences with vibrant and iconic design for Gen Z and modern young consumers.
Through this collaboration, TECNO will channel iconic robots including Optimus Prime and Bumblebee, the heartbeat of the TRANSFORMERS universe, bringing best-in-class performance enhancements and design innovations through the upcoming SPARK Series to elevate the user’s smartphone experience. The new TRANSFORMERS edition will feature iconic TRANSFORMERS elements on its exterior and UI design, while retaining the SPARK Series’ exceptional seamless performance and robust durability.
Iconic brand collaboration
Jack Guo, General Manager of TECNO, said: “We are delighted to join forces with the powerhouse TRANSFORMERS franchise. This collaboration is a testament to TECNO’s relentless pursuit of modern design and technological innovation, reflecting our continuous endeavors to forge strategic partnerships that resonate with the passions of young consumers worldwide in order to strengthen our bond with them.”
The TRANSFORMERS franchise has captured the hearts of millions around the world with visionary storytelling and characters that embody fearless courage, unwavering justice, and indomitable spirit. The franchise enjoys immense popularity and has a strong following amongst fans of all ages worldwide, and the overlap between TRANSFORMERS enthusiasts and TECNO’s Gen Z and young user base finds a powerful synergy. The launch of the SPARK 30 series will be all the more memorable as it comes in conjunction with the 40th anniversary of TRAMSFORMERS franchise, coinciding with the release of the new TRAMSFORMERS movie, TRANSFORMERS ONE. Consumers can anticipate a series of exciting and joint marketing initiatives to come out after the official unveiling of the SPARK 30 series.
Capturing heart of the fans
“In working with TECNO, we are excited to bring the TRANSFORMERS franchise to new audiences in the form of an advanced and powerful new intelligent device. Promotions like this one allow us to explore new ways of engaging and inspiring both long-time and new fans of the TRANSFORMERS universe, especially as we celebrate its milestone 40th anniversary and the new global theatrical film, TRANSFORMERS ONE.” said Matt Proulx, Senior Vice President, Global Experiences, Partnerships and Music at Hasbro.
The TRANSFORMERS ’s first fully CG-animated film, TRANSFORMERS ONE, will release on September 20, 2024. TRANSFORMERS ONE is the untold origin story of OPTIMUS PRIME and MEGATRON, better known as sworn enemies, but once were friends bonded like brothers who changed the fate of Cybertron forever. In the first-ever fully CG-animated TRANSFORMERS movie, TRANSFORMERS ONE features a star-studded voice cast, including Chris Hemsworth, Brian Tyree Henry, Scarlett Johansson, Keegan-Michael Key, Steve Buscemi with Laurence Fishburne, and Jon Hamm.
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The TECNO SPARK Series aspires to be the most compelling smartphone tailored for Gen Z and the younger generation across the industry. With over 80 million users worldwide, the SPARK series brings its iconic youthful, vibrant and trendy design, powerful overall performance and all-round camera capability, making it a favorite choice in its price bracket. We will get more details of the TECNO SPARK 30 Series and TRANSFORMERS Edition’s highlights and customized features soon.
About TECNO
As a global innovative technology brand with operations in over 70 markets, TECNO also commits to revolutionizing the digital experience in global emerging markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, HiOS operating systems and smart home products. With their brand essence of “Stop At Nothing”, TECNO trues to unlock the best and newest technologies for forward-looking individuals, inspiring them to never stop pursuing their best selves and their best futures. For more information you can also visit TECNO’s official site.
ABOUT HASBRO
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more. With a portfolio of over 1,800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands, Hasbro brings fans together wherever they are, from tabletop to screen.
Hasbro’s purpose is to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit their official website or @Hasbro on LinkedIn.
ABOUT TRANSFORMERS
The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible “MORE THAN MEETS THE EYE” experiences to fans of all ages. The brand’s enduring connection emerges with its rich storytelling and characters: the heroic Autobots who seek to protect all life.
