Samsung has reduced the price of the Galaxy S24 by $200, dropping it to $1,219.99. This discount comes just weeks before the iPhone 16 launch and follows a similar price cut before the release of Google’s Pixel 9 earlier this month. Usually, Samsung reserves these kinds of discounts for the Black Friday season, but this year, it seems the company is using aggressive pricing strategies to compete with Apple and Google.
Details of the New Discount and Trade-In Offers
The $200 price cut is available until September 2nd, but only if you don’t have a phone to trade in. If you do have a phone, Samsung has increased trade-in values for several devices. Here are some of the trade-in prices:
$650 for a Galaxy S22 Ultra
$600 for a Galaxy S21 Ultra
$500 for an Apple iPhone 14 Pro Max
$400 for an Apple iPhone 13 Pro Max
In comparison, Samsung’s trade-in values for Google’s phones are much lower. For example, the Pixel 7 Pro and Pixel 8 Pro are valued at only $300, which is relatively low, especially considering the Pixel 8 Pro isn’t even a year old.
Google’s Trade-In Deals and New Galaxy S24 Offers
Google is also running attractive trade-in deals, especially for its own devices. The Pixel 8 Pro is valued at $699 in trade-in, the highest among the three companies. Even the Pixel 7 Pro is valued at $540. For other brands, Google offers $635 for an iPhone 14 Pro Max, higher than Samsung’s $500, but only $360 for a Galaxy S22 Ultra, much less than Samsung’s $650.
Google’s high trade-in values coincide with a new pre-order deal for the Pixel 9 Pro Fold. This deal includes $350 in store credit, a free year of Gemini Advanced, and 2TB of cloud storage. This offer is similar to what Google offered with the Pixel 9 but now includes the additional store credit, which is almost enough to buy the Pixel Watch 3, priced at $349.99.
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Samsung’s Foldable Deals
Samsung is also offering attractive deals for its foldable phones. The company has extended its offer for the Galaxy Fold 6, providing double storage for free, better trade-in prices, and $300 in-store credit toward a wearable device. The package also includes one free year of Samsung Care+, which the company values at $1,500 in total, assuming you trade in a Galaxy Z Fold 5 for $1,200. However, trading in a relatively new phone like the Fold 5 may not be wise.
Apple’s Potential Response
Apple may join the Android price war soon. While the company usually relies on carriers to offer deals for iPhone pre-orders, recent actions suggest a shift in its approach. In May, Apple launched a rare promotion that temporarily boosted trade-in values for older smartphones, which were competitive with Samsung’s. Apple also cut prices in China around the same time to compete with Huawei, another rare move for the company.
Conclusion
The smartphone market is currently witnessing a fierce competition among major players, with Samsung, Google, and Apple vying for consumer attention through aggressive pricing strategies. Samsung’s recent decision to reduce the price of the Galaxy S24 by $200, coupled with the introduction of attractive trade-in offers, is a clear indication of the competitive landscape.
Google has also responded with competitive trade-in deals and bundled offers, including a free year of Gemini Advanced and 2TB of cloud storage with the Pixel 9 Pro Fold pre-order. Apple, while traditionally less aggressive in its pricing strategies, has shown signs of increased competition, with recent promotions and price cuts in certain regions.
As the iPhone 16 launch approaches, we can expect the competition to intensify further. Consumers are likely to benefit from these competitive offers, with opportunities to save on new devices or upgrade their existing phones at attractive prices. The smartphone market is in a dynamic state, and we wait to see how these pricing strategies will evolve in the coming months.
