Apple has recently unveiled its new iPhone 16 series. The entire lineup brings many upgrades. One of them is the Apple Intelligence. This is Apple’s response to the Galaxy AI of the Samsung flagships and Google’s AI features on Pixel phones.
Anisha Bhatia, a Senior Technology Analyst at GlobalData, believes that Apple Intelligence is a significant step forward. But she says that Google’s AI capabilities still lead the industry.
More About Anisha Bhatia’s Take on Apple Intelligence of iPhone 16 Lineup
Apple Intelligence is one of the highlights of the iPhone 16 lineup. This marks a major milestone for Apple. Apple designed these phones from the ground up to integrate on-device AI capabilities. All this became possible for the new Apple A18 and A18 Pro chipsets.
As Anisha notes, Apple is the last major OEM to integrate AI into its devices. At the WWDC in June 2024, Apple announced that Apple Intelligence would focus on language, image, and action generation. It will leverage personal context. Various on-device generative models back up Apple’s AI suite. These will learn and adapt to individual users. Apple plans to integrate this technology into its ecosystem over the next few years.
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In comparison, Google will expand its Gemini AI models to 200 million Android devices by the end of 2024. Google is also expanding its hardware presence. The company has opened new stores in Boston, Chicago, and Santa Monica. This move aims to strengthen its position in the consumer hardware sector. This is a department in which Google has faced limited success before. By investing in marketing to highlight its AI capabilities, Google is positioning itself as a leader in AI-driven consumer technology.
Apple has an extensive retail network and large financial resources. With that, it is well-equipped to promote its AI initiatives. Showcasing the power of on-device intelligence to consumers won’t be an issue either. But there are some concerns.
The upcoming iPhone 16 cycle is crucial for Apple due to several challenges. That includes many years of lackluster sales, regulatory scrutiny, and a decline in market cap compared to Microsoft and Nvidia, which have thrived in the AI business. Apple will need to emphasize and promote its AI capabilities to drive sales and regain momentum.
