Apple is adding new tools to its Apple Business Connect program, which could help everyday users. One of the most exciting updates is Business Caller ID. This feature will let businesses, big or small, show their name, logo, and department when calling customers. The goal is to help people know when a real company is calling instead of spam. This update will launch next year and should make phone calls from businesses more trustworthy.
Right now, many people ignore unknown numbers, thinking they might be spam calls. With Business Caller ID, customers can see a familiar logo or company name, making them more likely to answer. This feature could change how businesses communicate with their customers by building trust and improving how companies interact with the public.
More Branding Control for Businesses
Apple Business Connect already lets companies control how they look in Apple apps. In 2023, businesses could change their details in apps like Maps, Messages, Siri, and Wallet. Now, Apple is making it easier for businesses without physical stores to join. Companies can now show their brand information through mail and phone apps. This is a great update for online businesses or services that operate without a storefront.
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Another exciting change is that businesses can add their logo to the Tap to Pay feature. Tap to Pay is Apple’s contactless payment service, and with this update, businesses can make their logo visible during the transaction. This will make the experience more personal and professional for customers.
A Better Customer Experience
With these new tools, Apple helps businesses reach customers in a clearer and more reliable way. Business Caller ID and the other features in Business Connect will make interactions more trustworthy. Customers will be able to see who is contacting them, whether by phone or in an app, which could reduce confusion and spam fears.
As more businesses adopt these updates, the customer experience in Apple’s ecosystem will improve, making interactions smoother and safer for everyone.
