Redmi, Xiaomi’s affordable smartphone brand, has introduced a fresh new logo. The brand name will now appear in all capital letters as “REDMI.” This change signals a bold new direction for the company.
Redmi Unveils New Logo and Big Changes
The new “REDMI” logo reflects more than a design update. According to Xiaomi Mobile Phone President Lu Weibing, it marks the start of a major strategic shift. Redmi is gearing up for a new era, aiming to expand its reach and set ambitious goals.
Xiaomi’s success in the high-end phone market has allowed Redmi to grow. With a stronger position, the brand is ready to take on new challenges while staying true to its value-driven roots.
Introducing the Turbo Series
As part of its transformation, Redmi is launching the “Turbo” series. This will replace the well-known “K” series. Despite the change, the K series will continue to focus on high performance.
The upcoming K80 lineup will be the biggest upgrade in the series’ history. It aims to compete directly with top-tier flagship smartphones.
Redmi General Manager Wang Teng Thomas explained the reason behind the shift. He said Xiaomi’s premium models are moving into higher price ranges. To adapt, the K series will become a “flagship killer,” offering top performance at a competitive price. Meanwhile, the Pro series will provide a complete flagship experience for users.
Focus on Value
Despite the changes, Redmi’s mission remains the same: to deliver the best value in every price range. Wang stressed that the brand will continue to dominate the price-performance segment, offering unbeatable quality and affordability.
This bold rebranding and strategic overhaul put Redmi in a strong position. With its updated lineup and clear vision, the brand is ready to shake up the smartphone market and take on its competitors.
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