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Xiaomi Celebrates SU7 Success with Limited-Edition Red Model

Abdullah MustaphaDecember 31, 2024

Xiaomi’s SU7 has been a standout in China’s competitive electric vehicle (EV) market. Despite being on sale for a while, it continues to perform well. Clever marketing has been key to its success.

Xiaomi SU7 Shines with Limited-Edition Red Model and Expands EV Lineup for the Future

To celebrate its 15th anniversary, Xiaomi has announced a special red version of the SU7. This limited-edition model will be available on the Xiaomi EV App starting January 1, 2025, at midnight Beijing Time. The red color option costs RMB 9,000 (about $1,230), compared to RMB 7,000 ($960) for other optional colors.

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Production of the red SU7 is already underway. Show cars will arrive in Xiaomi EV stores by February 2025. Xiaomi has also released posters showing the car’s sleek new look, adding to the excitement.

Xiaomi’s Journey into EVs

Xiaomi was founded in 2010 and became publicly traded in Hong Kong in 2018. The company initially focused on smartphones and smart hardware. In March 2021, Xiaomi officially announced plans to enter the EV market.

The SU7, Xiaomi’s first EV, debuted on December 28, 2023. CEO Lei Jun presented the sedan and shared Xiaomi’s goal to become one of the top five global carmakers within 20 years.

The SU7 launched on March 28, 2024, with three versions: Standard, Pro, and Max. Prices start at RMB 215,900 ($29,480), RMB 245,900 ($33,550), and RMB 299,900 ($40,900), respectively. Deliveries of the Standard and Max models began in April 2024, with the Pro model following in May.

Strong Sales and Future Plans

By December 2024, Xiaomi had delivered over 130,000 SU7 units. The demand is so high that new orders now require a wait of at least 17 weeks.

Looking ahead, Xiaomi plans to expand its EV lineup. New models include the SU7 Ultra and the YU7, its first SUV. The SU7 Ultra, priced at RMB 814,900 ($111,000), began pre-sales in October 2024. Its official launch is scheduled for March 2025.

To celebrate the year’s achievements, Lei Jun will host a New Year’s Eve event at Xiaomi’s EV factory on December 31, 2024. The event will be livestreamed.

Xiaomi’s bold moves in the EV market, combined with smart marketing and innovation, are cementing its place as a key player in the industry.

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About the author
Abdullah Mustapha
I’m the Android and Custom ROMs expert at GizChina, a role I’ve proudly held for the past five years. My journey in the world of technology is fueled by an unwavering passion for innovation and an insatiable curiosity about what Android devices can achieve. From delving deep into the intricacies of system architecture to customizing software for optimal performance, I’ve dedicated countless hours to exploring the limitless possibilities Android offers.

Over the years, I’ve developed a deep understanding of custom ROMs, flashing, and tweaking devices to unleash their full potential. Whether it’s unlocking hidden features, improving security, or extending device lifespans, I strive to push the boundaries of what’s possible in the Android ecosystem. My hands-on experience with a wide range of devices and tools has not only honed my expertise but also inspired me to share insights and tips with an incredible community of tech enthusiasts.
Being part of GizChina has allowed me to connect with like-minded individuals, exchange ideas, and contribute to a platform where innovation thrives. Whether you’re a seasoned tech aficionado or just starting your Android journey, I’m here to guide you, spark your curiosity, and help you make the most of your devices. Let’s explore the future of Android together!