Sony’s PlayStation 5 continues to hold a strong lead in the console market, with sales reaching approximately 65 million units. In contrast, estimates suggest that Microsoft’s Xbox Series X/S has sold around 30 million units since launch. A recent fiscal report from game publisher Take-Two Interactive indicates that combined sales for both companies total about 94 million consoles. However, with Microsoft no longer providing official sales data, these figures remain uncertain.
Xbox Trails Behind Sony and Nintendo
Microsoft has openly admitted that Xbox has lost the console war this generation. While Sony’s PlayStation 5 has outsold the Xbox Series X/S, Nintendo’s Switch has left both companies far behind, with over 150 million units sold. Despite this, Microsoft is not focusing solely on hardware sales. Instead, the company is shifting its strategy toward services like Xbox Game Pass and cross-platform gaming, allowing players to enjoy games on both Xbox and PC.
While Xbox may not be leading in console sales, Microsoft is finding success in other areas. Xbox Game Pass, a subscription service that gives players access to a vast library of games, has become a key part of the company’s strategy. Microsoft was also the top video game publisher in December 2024, showing that its focus on software and services is paying off. This approach has helped Xbox remain relevant, even as it trails behind Sony and Nintendo in hardware sales.
What’s Next for Xbox?
As the Xbox Series X/S approaches its fifth anniversary, many players are already looking ahead to the next generation of consoles. Rumours suggest that Microsoft may reveal a new console in 2026 or later. Unlike Sony, which is reportedly working on a mid-generation upgrade like the PlayStation 5 Pro, Microsoft seems more interested in focusing on a true next-gen console. This decision has sparked mixed reactions among gamers, but given the current sales numbers, it might be a smart move for Xbox to skip a mid-gen upgrade and focus on the future.
Conclusion
While the Xbox Series X/S has not matched the sales of its competitors, Microsoft is finding success through its services and software. The company’s focus on Xbox Game Pass and cross-platform gaming has helped it stay competitive in a rapidly evolving industry. As players await the next generation of consoles, Microsoft’s strategy will likely continue to evolve, shaping the future of gaming.
