TECNO is joining forces with Koç University, a top research institution in Türkiye, to better understand and reflect Turkish consumers’ photography preferences. This collaboration will help improve TECNO’s Universal Tone technology, making smartphone cameras more culturally aware and personalized for users in Türkiye.
By extending its research on multi-skin tone imaging, TECNO aims to fine-tune its cameras to capture more natural and diverse skin tones, ensuring that photos look both authentic and visually appealing.
Fanyi Zhou, Director of the brand’s Image Quality Testing & Assessment Department, highlighted the importance of this partnership:
“As a leader in smartphone imaging, we believe this collaboration will help us integrate cutting-edge research into our technology. This allows us to create cameras that produce stunning, true-to-life images that celebrate Türkiye’s rich diversity while staying true to each individual’s unique beauty.”
With this partnership, TECNO continues to push the boundaries of AI-powered mobile photography. The goal is to deliver a better, more personalized imaging experience for users in Türkiye.
Customizing Smartphone Photography for Turkish Users
TECNO is working with Koç University’s KUAR research center, led by Associate Professor Aykut Coşkun, to refine its smartphone cameras based on Turkish consumers’ photography habits and preferences.
This study will use surveys, interviews, and real-world tests to explore how people in Türkiye take, edit, and share photos. It will also identify common challenges and skin tone preferences, ensuring that TECNO’s camera technology aligns with local aesthetics.
Prof. Coşkun shared his excitement about the project:
“This partnership is a great chance to connect academic research with real-world technology. By integrating user insights into smartphone photography development, we can reshape the process with a user-focused approach.”
Tecno is Improving AI-Powered Portraits with Universal Tone
Findings from this research will directly enhance the brand’s Universal Tone technology. It’s a multi-skin tone imaging system first introduced in 2023. This technology, continuously evolving, will come in the upcoming CAMON 40 series, ensuring more natural and inclusive portraits for users in Türkiye and beyond.
TECNO’s AI-Powered Technology for More Natural Portraits
TECNO’s Universal Tone technology has three key components:
- Multi-Skin Tone Restoration Engine – Ensures natural and realistic skin tones.
- Local Tuning Engine – Adjusts images based on lighting, landscapes, and color temperature to match local aesthetics.
- AI-Powered Computational Portrait Engine – Uses TECNO’s custom AI algorithms to create personalized portraits that align with cultural preferences.
With these advancements, TECNO aims to deliver tailored imaging experiences that better represent users worldwide.
A Global Approach to Local Imaging Needs
TECNO has collaborated with top universities. It includes the University of Leeds (UK), Nanyang Technological University (Singapore), and Dar Al-Hekma University (Saudi Arabia), as part of its “Glocalization” strategy. This initiative ensures that global innovations are adapted to meet local market demands.
TECNO aims to accurately represent a diverse range of skin tones in emerging markets. The brand aims to ensure that everyone’s beauty is captured with precision and respect.