Xiaomi already has two really competitive sub-brands in the mobile market during the past few years, but recent rumors suggest that the company may plan a third one, in order to take on Oppo and Vivo in the Chinese market!
The Redmi and Mi sub-brands are well known, highly successful but according to rumors they’re not what the company needs at this time, in order to successfully compete with its rivals. That’s why they plan to launch their first product of this new brand by the end of this month, and we have its first – leaked- image to… prove it.
Gizchina News of the week
The mystery device comes with a dual camera setup on its back, along with a dual LED flash and a U-antenna line that runs from the left corner to the top, making it look almost identical to the OnePlus 5 model 😉
According to the rumors, all the phones of this new sub-brand will most likely be sold strictly offline and Xiaomi already expands its Mi Home stores in order to facilitate such a decision.
In the meantime remember that Xiaomi will be launching a new phone in a few hours, presumably the Mi 6 Plus, equipped with a large display, Snapdragon 8xx chipset and a 4000mAh battery.
sub-brands? seriously? ? I was thinking they were models/families/othername, not sub-brands..
I’d prefer Xiaomi to make a sub brand that focuses more on Stock interface to take on OP and Pixel.
Won’t ever happen. Xiaomi makes too much money, and invests too much money, on MIUI.
Plus there is really no market for stock Android devices. Xiaomi sells more Redmi devices in one country than Google sells Pixels in all countries.
I don’t agree. There are plenty of consumers out there who don’t like heavy chinese OS (one being MIUI) and rather buy a phone that’s more stockish like the Pixel, OP or even the “newcomer” Nokia or some even still sticking to their good old Nexus. Of course, this is a rather niche market but because of this small but sizable enough market, brands like OP is able to flourish (as proven). It does not clash with Xiaomi’s current market at all, rather it’s tapping into a market that Xiaomi was not able to, previously.
Redmi devices are doing much better in sales because the business module is different. Redmi is affordable and Pixel is expensive. Chinese business mentality has always been quantity over quality. This being said, Redmi is a well built phone but it’s no match for the Pixel. and for the price, it’s more accessible/affordable to many. I’m pretty sure if you priced Pixel at the same cost as the Redmi (which is crazy) It’ll sell just as much if not, even more.
There’s nothing to agree or disagree with. Stock Android phones don’t sell well. Even the OP5 as popular as they are don’t sell well compared to Xiaomi.
The phones that sell the most all have modified UIs. And Xiaomi invests millions in MIUI. They make money off of the MIUI app store. They have literally no reason to offer a stock phone that they will lose money on.
You don’t seem to understand what I was trying to say. Let me rephrase it in another way. I said that niche market is small but sizable enough to have a company like OP tapping in and be lucrative as proven and I also said about exploring the market that Xiaomi was not able to, previously. Stock android does not have to sell more than MIUI or wtv other UIs out there. They just have to be sizable enough of a demand to be profitable. I didn’t anything about stock android market outselling anything.
You’re not thinking from a business perspective. Xiaomi is a corporation, It needs to grow and make more money from more sources meaning to tap into the market that they were not able to previously. No matter how small or big, it just has to be profitable. What other reason would Xiaomi has to release a sub brand? when there is already Xiaomi? That’s tapping into another market. I don’t know what it is but we’ll soon find out once more info on the phone/brand is shared. Why do you think Xiaomi has all these micro projects for that’s so irrelevant to their smartphone industry? It’s not like they are going to beat/outsell your general household brands. It’s simply because it’s still profitable.
You don’t seem to understand the amount of time, money and resources Xiaomi invests in MIUI and the profit they make from it. They wouldn’t gain anything by releasing a stock phone and they would probably lose money.
I am not an analyst but I do work in marketing/PR for several tech companies in China, India and Thailand. Including a few smartphone companies.
omg.. you still do not get what I just said. I honestly, do not know how to explain it any more clearer. It has nothing to do with MIUI. I was talking about about growth in an untapped market. Did you not understand this “Why do you think Xiaomi has all these micro projects for that’s so irrelevant to their smartphone industry? It’s not like they are going to beat/outsell your general household brands. It’s simply because it’s still profitable.” The key word is profiting, not outselling.
If all businesses have your ideology and settle on one main market (example, Xioami only doing smartphones and nothing else) then the company will be stagnant. Obvious that is not what Xiaomi is doing since they have many micro projects (non smartphone related products) and apparently in line to release a new sub brand. We live in a capitalist world. Xiaomi is a corporation, It’s not going to settle for one market. It’ll try to tap in other markets for “profit” and grow.
Oh, really? for what company? in what position or rather what exactly is that marketing/PR things that you do that is relevant to for you to conclusively made an outrageous assumption that Xiaomi will lose money if they were to venture into it? I’m curious. (OP seems to be profiting well)
omg.. you still do not get it. Xiaomi is MIUI. MIUI is Xiaomi. The two go hand and hand, Xiaomi’s other products have NOTHING to do with Xiaomi making a stock Android phone. I honestly don’t know how I could make this any clearer. It has everything to do with MIUI. Did you not understand this? Xiaomi’s entire smartphone profit model revolves around MIUI. They have an app store like Google Play that they make money off of. They have their own apps like Google that they make money off of (through advertising, sales etc). How do you think Xiaomi makes a profit selling such cheap phones? They do it through two ways, sustained sales over a long period of time and their own app store.
All successful businesses do have my idealogy. They only sell products that make them money. They don’t do something knowing they aren’t going to make any profit on it. Xiaomi’s profit model and success has proven popular. So much in fact that it has spawned so many competitors. OnePlus only exists because of Xiaomi’s success, as well as Honor from Huawei. Xiaomi has a successful product that sells in the tens of millions with MIUI. Why would they suddenly change that to sell less phones?
As for your other tapping into new markets. Stock Android isn’t a market that has growth. The few companies that are successful in that, sell very little phones (compared to those that don’t). As successful as OnePlus is, they don’t sell anywhere close to Xiaomi, their parent company OPPO does but they also use a modified UI. Tapping into new markets for growth in the smartphone industry is selling in new countries. Diversifying your product line (Xiaomi home, speakers, laptops etc). It isn’t offering a product that is not going to make money for you.
You’re so slow.. of course Xiaomi making other products has nothing to do with stock android, When did I ever say it does to begin with? I was referring to Xiaomi tapping into other markets away from smartphone for profit the whole time. My god, you still didn’t get that? unbelievable. Xiaomi has become more than what MIUI is now. They have ventured into household products any many other things away from smartphones and will only grow from there.
“Xiaomi’s entire smartphone profit model revolves around MIUI. They have an app store like Google Play that they make money off of. They have their own apps like Google that they make money off of (through advertising, sales etc). How do you think Xiaomi makes a profit selling such cheap phones? ” oh wow, thanks for sharing what I already know.
Yes! Xiaomi’s main profit revolves around smartphones, app store, ads and etc but that doesn’t mean they should not venture as well too and try new things and not grow. If businesses have your ideology, Samsung will only be a trading company but since they ventured into other thing (Cars, clothings, energy, household items, logistics and the list goes on) and apparently ended up making damn good phones. You think Samsung would be able to be what it is today if they were to just stick to being a trading company? seriously. Same concept. Venturing out and try new things. Find new source of income.
I’m talking from facts but apparently you have a stubborn streak to be self-righteous when facts are clearly of odds.
Again, “OP is nowhere near Xiaomi” I never said they were. OP is a younger company compared to Xiaomi as Xiaomi is to Samsung. What I said was and let be say it again (for the last time, god pls) OP tapping into that niche market and getting profit. Just so we are clear so you don’t get confused again. what i meant is not more profit than Xiaomi phones but a rather sizable profit to venture into as proven (facts).
“Xiaomi has a successful product that sells in the tens of millions with MIUI. Why would they suddenly change that to sell less phones?” and why would xiaomi change anything to sell less phone? I said to tap into the market that they were not able to before, meaning the users who preferred more stock device. It doesn’t make Xiaomi’s profit of selling phones with MIUI any lesser. It’s just adding additional editions. They already have the resources. If it’s anything it’ll be easy.
“OnePlus only exists because of Xiaomi’s success”? How so? haha. Plenty of people on XDA can argue this. haha.
You’re entire point that started this conversation was Xiaomi should make a phone with stock Android. I proved to you why they never will.
No. My comment for this thread is my personal opinion on what i prefer xiaomi to do on the OS with the new sub brand.
But what i replied to you from the very beginning of “your comment” is on why I do not agree with your opinion on your statement of there in no market for stock android phone and also to explain to you why redmi sold more than the pixel. Then you went on about why Xiaomi should just focus on something that is already profiting them most while i argue, in reply to that what matters in venturing out is not to outsell but rather to profit from it hence why xiaomi does micro projects. Read again.
And you never proved to me anything. There is no facts given but just mere assumptions from an under qualified words of a self-proclaimed expert of what you think has profits and what does not.
For Xiaomi there is no market for stock Android. Read again and again and again. You were wrong and continue to be wrong.
“Self – proclaimed expert” Point out a single post where I said I was an expert. I work in the industry though and I do have access to detailed analytics and reports from IDC, Strategy Analytics and several other research firms that specialize in smartphones and tech industries. One of the top ways that smartphone success is measured is by market share. The top phone companies have the following market share according to IDC:
Samsung – 23%
Apple – 15%
Huawei – 11%
OPPO – 7.5 %
Vivo – 5.5%
Xiaomi – 5%
What do all these Android companies have in common? They all use custom UI’s. As does Lenovo, LG, HTC, Sony, Asus and several others. Google was expected to sell 2-3 million Pixels, that would have been considered a success for them. They sold about 1 million of them. If Xiaomi only sold 2 million Mi6’s it would be a monumental flop for them.
haha. your analyst is based on IDC’s data? anybody who’s gotten/purchased research datas from IDC know that they are not accurate. (but they not far off too, most of the time) Anyways, after 12 hours and you still don’t get it. Yes, those smartphone manufacturers use custom UIs, your point being? My argument was never about custom UIs not clocking big profit. Rather, It was just as simple as tapping to untouched market (however small or big there are) for new source of revenues. Hence I was talking about adding stock android edition to the already existing line to tap the market that were not able to; no matter how small there are. as long as it can generate sizable profit as proven. Did you actually read my comments or you just brushed through it? and your numbers are not accurate on the Pixel sales too. It was well over 1 million in 2016. and yes someone who has no credible credential to conclusively conjecture about what make profit or not can be called, indirectly, a self proclaimed. Anyway this has wasted enough of my time. I have requoted myself at least 3 times already, why am I even entertaining this.
Your comments about IDC show how little you know.
haha. dude, from my previous experience. their data is not accurate (not on point at least). It’s almost impossible for these agencies to get a full accurate data, and rather an estimation was concluded. Many privacy factors that doesn’t allow them to have a complete on point data. But these guys are experts in their given fields of research, they are not accurate but they not way off too. I don’t know why I’m compel to explain to you that. Feel free to continue on while I won’t be wasting my time any further.
haha. dude, if their data was not accurate they would not be in business and they would not be one of the leaders in smartphone analytics. They wouldn’t be used by every publication, smartphone company, manufacturer and component supplier if they weren’t accurate. That fact that are used by all of them shows you either have never actually used them for anything and are just trying to be correct, or you didnt know how to use the data they gave you.
hahaha… you clueless. Here’s a sample of that IDC research for you to read on and how wrong they were in their prediction.
http://www.pcworld.com/article/230151/idc_windows_phones_to_overtake_iphone_ios_by_2015.html
Like I said, these guys can only estimate with the minimal data they have in the end of the day. Regardless of them being an expert in their field or not. Many factors come to play that restrict these agencies from getting the actual number so they can only estimate. They do a damn good job at estimation tho, I’ll give them that but by all means, they were never on point.
Haha you use a projection from 2011 as your proof. That’s hilarious if that’s all you got. Ultimatel fail for you.
No, i used that as a sample to show you as an “example” how these guys can only estimate in the end of the day. You are one strange guy , balco… believe whatever reality you want, really. I don’t really care. haha.
For projections yes they do an estimate because that’s what a projection is. For market share they usual actual statistics such as sales, shipments, and installs of software.
You are one strange guy, goodwill… believe whatever reality you want.
This has been long coming with the rumoured “X” moniker. I love Xiaomi for bringing good specs, great cameras and battery life for sub 200$ phones, however above that most of their phones are not competitive. Xiaomi Mi 6 was a step in the right direction, so I’m curious to check out Mi 6 Plus, hopefully it brings a better camera and OIS.
Most importantly with Meizu Pro 7 and Pro 7 Plus right around the corner, can Xiaomi really do a better device?
The Mi Note 2 was very competitive and the Mi Mix was so universally acclaimed it kicked off the current trend of near bezeless phones, Samsung even made their S model a phablet size for the first time.
New Phone Sub-brand Will Be Called Lanmi (Blue Rice)
Their variants are very confusing tho.