South Korean manufacturer, LG Display, is not doing well in the market. According to media reports, the company’s performance for 2019 is not satisfactory. It has suffered losses for the first three quarters, and its full-year loss could reach a record 1 trillion won ($861,000,000).
In order to reverse the unfavorable situation of continuous losses, LG is now making adjustments in the third quarter of last year. CEO, Jeong Ho-young, who took office in September, is pinning his hopes on OLED panels to get rid of the persistent loss. According to him, the company will expand its production capacity of OLED panels.
LG Display plans to improve its profitability by expanding the production capacity of OLED panels. This is because it believes that demand for OLED panels is increasing in areas such as transportation and interior.
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LG Display will supply aircraft and automobiles
Jeong Ho-young said at a press conference that the sales volume of OLED panels in the transportation field including aircraft and automobiles can account for 30% of the total sales of OLED panels. Furthermore, car and aircraft manufacturers have also shown interest in using OLED panels. This is a fast-growing field with huge development potential.
LG Display has also begun to expand its business in the transportation field. Jeong Ho-young revealed at the press conference that in January they have started to supply OLED panels to a global car manufacturer. Cars using OLED panels may arrive in the second quarter of this year.
LG Display did not make money last year due to the oversupply of global LCD panels and falling prices. LG began to make corresponding adjustments to LG Display last year.
In the context of an oversupply of LCD panels and falling prices, LG Display now focuses on the OLED field. It will stop producing LCD TV panels in South Korea by the end of this year. However, it will switch South Korea’s LCD TV panel production line to OLED.
