According to TrendForce’s latest research, due to the coronavirus pandemic, the global notebook shipments in 2020 will exceed 200 million units for the first time. Furthermore, it will also record an annual growth rate of 22.5%. This is a new record high for the global notebook market.
TrendForce estimates that global notebook shipments have a chance to reach 217 million units in 2021. This will be an increase of 8.1% relative to last year. According to TrendForce, it is now a new norm for people to work remotely or work from home. Thus, the design of business notebooks will focus on features that support video conferencing.
“Since 2020, various companies worldwide have announced the implementation of WFH measures, with certain companies adopting WFH until September this year. In order to meet the audiovisual demands of online meetings, as well as the personal and entertainment needs of end-users, notebook brands have been making improvements to their business notebooks’ functionalities, including AI, camera modules, sound quality, background noise removal, and image qualities”.
The likes of HP, Dell, and Lenovo are each releasing new mid-range and high-end multi-use business notebooks. This is in response to commercial opportunities as a result of the new market needs. TrendForce believes that the demand for these products will peak in the first half of 2021. It will also raise the overall notebook shipment for the period as well.
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Global Smartphone shipment for 2021 – TrendForce predicts
The global smartphone market is a very competitive one as manufacturers jostle for supremacy in their stronghold markets. The year has just begun but analysts are already predicting what the market will look like. According to TrendForce, smartphone production will reach 1.36 billion units in 2021. This will represent a year-on-year increase of 9%. The agency also predicts that the total global 5G smartphone production in 2021 will be about 500 million. Also, the 5G penetration rate will rapidly increase to 37%.
According to TrendForce, the global smartphone market in 2020 was hit by public health incidents. The total annual production volume was only 1.25 billion units, a year-on-year decrease of 11%. This is the largest decline in history. The top six brands in the world are Samsung, Apple, Huawei, Xiaomi, OPPO, and Vivo.
Looking forward to 2021, the expectations are that the global smartphone industry will bounce back big. Considering replacements, demand, and the support of emerging markets, estimates are that the total annual production will reach 1.36 billion units. Looking at the current situation, TrendForce estimates that the top seven global seats in 2021 will be Samsung, Apple, Xiaomi, OPPO, Vivo, Transsion, and Huawei. The top six will cover nearly 80% of the global market. However, there is still an uncertainty considering the fact that the pandemic is not entirely over.
TrendForce estimates that the total global 5G smartphone production in 2021 will be about 500 million, and the penetration rate will rapidly increase to 37%. However, the production performance will still be limited by the shortage of foundry capacity.
