Apple certainly is one of the most relevant companies in the recent story. The company that started its journey creating computers for “common people” now has a massive stronghold and a huge portfolio of technologies in all existing segments. Apart from smartphones, computers, wearables, the company is also exploring new areas such as AR / VR technologies and even the automobile segment. The company’s successful journey keeps bringing results, and today, the company has officially become the first $3 trillion publicly-traded company. The company hits the milestone on Monday more (via TheVerge) than a year after hitting the $2 trillion mark and three years after hitting $1 trillion. With hits achievement, the jokes will only grow to say that the company has unlimited money to toast.
Apple’s success mainly comes from the iPhone. It revolutionized the industry of “smart mobile devices” that started with shy options like the business-oriented BlackBerry devices. Apple simplified everything with its original iPhone, the touch-screen, and the whole “mobile computer” approach. A few years later, the company also decided to offer something to fit between these compact mobile devices and the laptops, and as a result, we had the arrival of the “tablets” with the original iPad. In recent years, we saw Apple exploring other technologies like the wearable tech that now has smartwatches, true wireless earbuds, and soon will bring an Apple AR / VR Headset. The company’s Mac division is also like a golden-egg chicken. Apple managed to refresh its lineup offering its own ARM-based processors. Again, this started a new trend for ARM-based computing.
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Apple’s push to strengthen its services ecosystem is also paying off
The Cupertino-based firm also has been getting a considerable amount of income from its services. Back in 2018, that year’s iPhones weren’t the most impressive in terms of sales. Therefore, Apple decided to bring a major overhaul to its service portfolio, further strengthening them to create a solid and profitable ecosystem of services. We now have Apple Music, Apple TV+, Apple Arcade, and many other services to enrich the experience of those who chose an Apple device and enter this solid ecosystem. Recently, the company’s services and Mac divisions reported record-breaking Q4 2021 earnings. So, we can say that the company’s take on services is really paying off. That’s a major twist, in special for Apple Arcade that didn’t reach the company’s goal at the start.
Worth noting that the giant of Cupertino, isn’t the only one to sit in this select group of companies with “unlimited money”, or better saying, companies under the trillion-dollar category. Other giants such as a Google parent company Alphabet, Microsoft, Amazon, and Tesla all have market caps exceeding $1 trillion. Interestingly, Facebook Inc., now known as Meta breached the $1 trillion milestones in June 2021. However, the company didn’t keep the pace and now sits below this mark. Apple had overcome some strong challenges in recent years. It overtook Saudi Aramco in July 2020. Back in the last year, it defeated Microsoft to reconquer its throne. For those unaware, the Windows and Xbox creator has become the world’s most valuable company for a short period in October.
Apple now gets to the “high ground”
Just like Obi-Wan Kenobi, Apple now has the high ground and it’s hard to believe that another company will hit this impressive $3 trillion mark in just a few months. However, it’s hard to predict how this world of technology will move. Anything can happen throughout this year, and everything cycles around innovation. Other companies may pretty much hit this impressive milestone, but Apple will keep growing forward.
