The Chinese company Vivo summed up the results of 2021. The company claims that last year was a milestone for it, with the introduction of new smartphone models and advanced imaging solutions. Vivo has entered six new markets and is consistently in the top three in its key regions. In addition, throughout the year the company sponsored a number of international sporting events.
In 2021, Vivo has opened up markets such as Peru, Czech Republic, Romania, Austria, Serbia and Mexico and plans to continue the expansion trend this year. According to analyst firm Gartner, Vivo maintained its growth momentum throughout 2021; placing it in fourth place in the global smartphone market in the third quarter. The company remains in the top three in its key markets, including the Philippines, Malaysia and India.
As part of the strategy to localize the release of branded devices, the company has established seven production bases in China, South and Southeast Asia and other regions. Thanks to this, Vivo produces about 200 million smartphones a year. In addition, there are currently more than 380,000 authorized Vivo warranty service centers and retail outlets around the world.
In 2021, Vivo entered into a long-term cooperation agreement with ZEISS, a leading company in the field of optoelectronics, and introduced advanced image capture technologies to its flagship smartphones. The first device Vivo worked with ZEISS on was the flagship X60, which debuted in early 2021.
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Vivo shared the results of 2021: success and new milestones
In 2021, Vivo introduced its first V1 image processor, which debuted in the X70 series of smartphones in September. In addition, all devices in the X70 series received ZEISS optics. Vivo V21 smartphones set a new standard for selfie cameras, supplementing the front camera with optical stabilization.
The iQOO sub-brand also continued to strengthen its position in the market. According to Vivo, iQOO 7 smartphones combine the best hardware and software technologies available on the market. IQOO 7 Legend was awarded the Red Dot Product Design Award for its combination of unique design; rich functionality and high performance.
In addition, in 2021, Vivo partnered with a number of international organizations to support sports events and other projects. The company entered into a long-term partnership with UEFA and acted as the exclusive sponsor of the FIFA Arab Cup Qatar 2021.
One of the highlights for Vivo in 2021 was the VISION+ Mobile PhotoAwards 2021, launched in partnership with National Geographic. More than 384 thousand works from more than 40 countries of the world were submitted to the competition.
Also, at the 2021 Developer Conference, Vivo Senior Vice President Shi Yujian said, “2021 has been a year of significant change for our company. We are rapidly transforming from a creator of quality products; to a manufacturer of revolutionary devices based on technological progress and our design philosophy”.
