When Apple introduced the iPhone 13 series, there were many who predicted its inevitable failure. But the soothsayers did not take into account the fact that the company has a large army of fans who enthusiastically accept any new items without looking back at the absence of significant changes and that there is another, parallel world of Android, where there are more interesting and more affordable options.
The magic of Apple and iOS are doing their job. The iPhone 13 line is actively sold out. Thus, according to experts from Consumer Research Intelligence Partners (CIRP), according to the results of the first quarter of 2022, the thirteen demonstrate excellent sales results, setting records against the backdrop of previous quarters and series.
The new iPhone 13 models enjoyed some of the largest share we’ve seen in many quarters,” said Josh Lowitz, CIRP partner and co-founder. “The four models, including 13, 13 Pro, 13 Pro Max, and 13 mini, accounted for almost three-quarters of sales in the March quarter. Last year at this time the then-new iPhone 12 models had 61% of sales. Also this quarter, iPhone 13 had the highest share for a single model, at 38%, that we’ve seen in some time. Post-pandemic buyers flocked to Apple’s newest phones, even though they had only incremental improvements over previous models. iPhone mini continues to have low share, with 12 and 13 mini each accounting for only 3% of sales.
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They came to the conclusion that in the first three months of this year, 3/4 of all iPhones sold were iPhone 13 series models. For comparison, over the same period last year, iPhone 12 line devices accounted for 61% of all sold “apple” mobile devices.
The highest demand in the first quarter of this year was the iPhone 13, which accounted for 38% of all iPhones sold. The outsider was the iPhone 13 mini, which accounted for only 3% of the total volume of iPhones sold over this period of time.
As for the iPhone 11, iPhone XR and iPhone SE 2020, they collectively took a 15% share of all iPhones sold in the first quarter of 2022. Experts noted a pattern that users are more willing and more likely to update their iPhones.
After several years of buyers keeping a previous phone longer; in the past year buyers are now keeping a previous phone for a shorter time. Also, in the March 2022 quarter, 20% of buyers reported having their previous phone for three years or longer, compared to 34% in the March 2021. In the March 2022 quarter 47% of buyers had their previous phone for two years or less, compared to 35% in the March 2021 quarter.
