Recently, the Honor Shenzhen R&D Lab opened to the public for the first time. Honor CEO Zhao Ming also spoke with the media on tech research and development. Zhao Ming revealed that the intensity of Honor’s R&D investment in 2022 will account for close to 10% of its revenue. He said … “Looking at the mobile phone industry, how many companies can invest 10% of their revenue in R&D like Honor?”
Speaking of competition, Zhao Ming mentioned Huawei and Apple.
“When it comes to Apple, everyone says that Apple’s hardware is not well equipped, the communication is poor, and the battery life is poor. This is recognized by everyone. You can see that the signal of the standard version is poor, the battery life is poor, and the black border on the screen is larger than ours. But the reason why it is so expensive is that Apple has iOS and ecology, it seems that an iOS can cover up all the issues of Apple.” Zhao Ming said.
Honor has huge plans
Zhao Ming also points out that Honor will further improve on the basis of MagicOS 7.0. He claims that the next step is to create an experience comparable to or more than iOS. Honor wants to catch up with or surpass Apple in terms of OS fluency and ecology. The company is also aiming to build its own core capabilities. Zhao Ming believes that after the release of the Honor Magic 5 series, there is no rival in terms of communication, screen, eye protection, and comprehensive experience of the flagship phone.
“The benchmark for battery life in the past was Huawei Mate. Who will challenge the battery life of Magic 5 today? No. Who will challenge the communication of Magic 5? None.” “Conversely, I want to challenge the fluency of Harmony and iOS. There are a lot of comparisons, 90% is either equivalent to it, or my fluency is better, the next step is to have this ability regardless of whether it is benchmarked against Harmony or iOS.”
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MagicOS
Honor uses the MagicOS skin on top of Android in its mobile phones. The latest version is MagicOS 7.1. The MagicOS 7.1 offers a range of features and customization options, including a custom always-on display, a built-in screen recorder, and a range of themes and wallpapers. The system also promises better performance, smoother animations, and longer battery life. The software design of the MagicOS 7.1 is almost unrecognizable from Android 13. But it still has some pre-installed apps that may not be useful for everyone.
The system features a brand new user interface and built-in tools to help users multitask and use multiple apps at the same time. The system has AI-inspired upgrades on the camera, GPU, and system output. The Honor Computer Manager and HONOR Health apps are very useful apps. They provide users with more features to control multiple devices and custom workout plans. Launch notes of this system from the company reveal the main features of MagicOS 7.1. The features include
- Brand new user interface
- Built-in tools to help users multitask and use multiple apps at the same time
- AI-inspired enhancements on camera, GPU, and smoother system output
- MagicRing for multi-device collaboration
- Stylus support with the HONOR Magic Pen
- HONOR Computer Manager to control multiple devices with one set of mouse and keyboard
- HONOR Health app to custom workout plans with personal routines and provide 300+ system workout and health suggestions according to Smart Workout Scenarios
Overall, MagicOS 7.1 provides users with a strong system that comes with high – end hardware capacity and top features. The system is designed to improve ease of use and offer users with more tools to control many devices. Also, this system helps users to control custom workout plans.
