Google has recently released a new API for targeted ads. However, the company is warning developers not to abuse it. The company recently announced that it will officially promote Privacy Sandbox to all Chrome users starting from the Chrome 115 browser version released on July 12 this year, and plans to officially abandon third-party cookies in 2024.
Google said that it has launched a new API in the Chrome 115 browser to facilitate developers to place ads through real – time traffic. The company believes that this will improve the ad ecology. Google admits that there is a risk of abuse of the new API. It also claims that there is no way to restrict it through technical means at this stage.
A Chrome developer commented on GitHub: “We have added a requirement in Chrome that developers need to register to call these APIs and require a commitment not to abuse these APIs. There is currently no technical way to solve these problems, but now This approach helps to solve this problem”.
The Google Ads API is a programmatic interface that allows developers to interact directly with the Google Ads platform. This makes it more efficient to manage large or complex Google Ads accounts and campaigns. However, with great power comes great responsibility. Google is now urging developers to use the API ethically and responsibly.
The New API for Targeted Ads
The Google Ads API currently supports several targeting options at the campaign and ad group levels. Depending on the criteria type, developers can use the Google Ads API to target specific audiences. This is based on factors such as location, demographics, interests, and behaviours. This allows advertisers to create more targeted and custom ads. Google claims that this will lead to higher engagement and chat rates.
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The Importance of Ethical Use
While the new API for targeted ads offers many benefits, Google is warning those that place ads not to abuse it. In a blog post, the company clearly stated the pros of ethical use and responsible ad practices. Google claims that it is committed to providing a safe and positive user experience. However, in order to achieve this, it also expects the developers to do the same.
Google has strict policies in place to prevent abusive or misleading ad practices. For example, ads must be relevant, accurate, and not misleading. They must also comply with local laws and regulations. Also, they cannot promote illegal or harmful products or services. Developers who violate these policies risk having their ads disapproved or their accounts suspended.
Best Practices for Using the API
To ensure the ethical use of the new API for targeted ads, Google has provided some best practices for developers to follow. These include:
- Be transparent: Google says that every ad should be clear about what data they are collecting. Also, they must state how they will use the data. They should also provide users with the ability to opt – out of targeted ads.
- Respect user privacy: All ads should only collect data that is needed for their ad campaigns. They should also ensure that user data is stored securely and protected from illegal access.
- Avoid sensitive topics: All ads should avoid content that is based on sensitive topics. These topics include race, religion, or health conditions.
- Follow local laws and regulations: All ads must comply with local laws. This includes those related to data privacy and ad practices.
By following these best practices, developers can use the new API for targeted ads in a decent and ethical manner.
Final Words
The new API for targeted ads offers many benefits for brands that place ads. However, it is good to use it in an ethical and decent manner. Google is urging developers to follow best practices. The company is also warning them to avoid ads that abuse or mislead the general public. By doing these, they can create more targeted and custom ads while ensuring a safe and positive user experience.
