This week, both Google Play and Apple’s App Store released updated versions of the Twitter app for Android and iOS users, respectively. This means that users on both platforms can now enjoy the latest features and improvements that the updated app brings.
The most recent version of the Twitter app features the ‘X’ logo, and in certain instances, it may also display Twitter’s new name. This update introduces a fresh visual identity and branding for the app, reflecting the company’s ongoing efforts to evolve its image and user experience.
As observed by GizChina, the Google Play store page for the Android app now displays the name ‘X’ instead of Twitter. This change in branding signifies the company’s intention to adopt the new name and move away from the traditional Twitter branding on its app. The ‘X’ logo represents the updated visual identity that Twitter is embracing as part of its rebranding efforts.
Why Apple Refused to Change the Name of the App from Twitter to X 
On the other hand, things looked a bit different on the Apple App Store. Even though we could see the new “X” logo, the name of the app was still Twitter. This is duly because of one of Apple’s requirements for naming apps on the App Store. On the App store, Apple does not allow naming of an app with a single letter. 
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Nick Sheriff, the founder of Next who doubles as a data scientist highlighted this. In a tweet, he said:
On iOS, the situation is distinct as Apple does not permit any app to have a single character as their app name. If they manage to obtain approval, it will mark the first instance since the inception of the iOS App Store that such a permission has been granted.
X App Name is Now Approved on the Apple App Store
Two days later, Apple finally approved the new Twitter name which is ‘X’ on the App store. This means X is the first app to have a single letter name on the Apple App Store.
Apart from the few challenges of this name on the App Store, X has also undergone similar challenges in other industries. A notable example is when the website “X.com” was blocked in regions like Indonesia. This happened because it was mistaken for an adult content website.
The app and its website are now operational in Indonesia and the Apple App Store at the moment.
