TikTok has introduced a new policy that requires creators to disclose their use of AI in their content. The policy is aimed at helping viewers contextualize AI content that contains realistic images, audio, or video. The new feature makes it easier for creators to label their AI content, and it prompts them to do so if they forget. TikTok now has a new way for creators to mark content produced using AI. The feature was first spotted by users last month and TikTok officially announced it in a blog post today.
What is TikTok’s New Policy?
TikTok’s user guidelines already require creators to disclose when content is made using AI tools. However, the new feature will prompt a creator to label their AI content if seem not to do so. The new feature prompts creators to turn on tagging. This will allow viewers to know which videos and photos were created using AI software. The AI label will appear in the corner of the video under the user’s name. The prompt also includes a reminder that content may be removed if the use of AI tools is not disclosed. The company also said it would begin testing a method this week to automatically label content as generated by AI.
Why is TikTok Doing This?
TikTok’s new policy is part of its ongoing efforts to promote transparency and authenticity on its platform. The company has been criticized in the past for its lack of transparency around its algorithms and content moderation practices. By requiring creators to disclose their use of AI, TikTok is taking a step towards greater transparency and accountability.
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The policy is also aimed at preventing the spread of deepfake content, which has become a growing concern on social media platforms. Deepfakes are videos that use AI to manipulate or replace the faces and voices of people in the video. They can be used to create fake news, propaganda, or revenge porn. By requiring creators to label their AI-generated content, TikTok is helping viewers distinguish between real and fake content.
How Will This Affect Creators?
TikTok’s new policy is likely to have a huge impact on creators who use AI tools to create their content. Creators will need to be more transparent about their use of AI and label their AI content accordingly. Failure to do so could result in their content being deleted from the platform.
However, the new feature also makes it easier for creators to label their AI content. Creators can now add a label to their video during the editing process, and the label will appear on the video when it is published. This will help creators comply with TikTok’s policy and avoid having their content deleted.
Conclusion
TikTok’s new policy requiring creators to disclose their use of AI is a step towards greater transparency and authenticity on the platform. The policy is aimed at preventing the spread of deepfake content and helping viewers distinguish between real and fake content. While the policy may have a significant impact on creators who use AI tools, the new feature makes it easier for them to comply with TikTok’s policy. Overall, the policy is a positive step towards promoting transparency and accountability on social media platforms.
