Amazon Alexa Takes a Leap with Powerful Generative AI Features

At the latest annual device event, Amazon updated its existing smart home product lineup. The event brought out updated Fire TV Stick 4K and Fire TV Stick 4K Max versions. Also, Amazon launched a brand-new Fire TV soundbar. But the event was not really all about hardware launches. It also introduced generative AI updates for Amazon Alexa.

For those unaware, Amazon Alexa is the voice assistant that’s present in all the smart home products of the brand. While it was already good at handling voice commands, things got even better for the voice assistant with generative AI powers.

About the AI-Powered Amazon Alexa

At the event, Amazon shared a preview of the AI powers baked right into Alexa. The new AI features are based on a new large language model (LLM). Amazon has custom-built and optimized the model for voice interactions. Thanks to this, the voice assistant can now offer better responses.

Among all the improvements, the AI-powered Amazon Alexa can deliver real-time information and efficient smart home control. It also brings better control over all the connected smart home devices, allowing you to get a better home entertainment experience.

Besides, users will be able to ask Alexa to find content based on scenes, directors, actors, and genres. For example, the voice assistant is now capable of offering relevant results to complex commands. Some examples of such prompts are “action movies with car chases” and “comedies for a rainy day inside.”

Users can also take advantage of the AI powers of Alexa to find something to watch based on their mood. Now, while the generative AI-powered voice search will be exclusive to the flagship Fire TV devices, the voice assistant in other devices will get a handful of other updates.

For example, the “Continue Watching” feature will be available in titles that are non-Amazon properties. That includes Freevee, Disney+, Hulu, Max, Peacok, and Tubi. Amazon will add more services to this list. About the new Fire TV products, we will be offering detailed coverage of them soon. So, stay tuned if you want to learn more about them.