Apple’s iPhone 15 series, which had a lot of people pre-ordering it, is not selling as well in China as expected. Reports are saying that it’s not doing as good as the older iPhone 14 series when it first came out. In fact, during the first 17 days after they were released, the sales of iPhone 15 in China went down by 4.5%. Some experts from Jefferies Group even think it’s doing worse than that.
Huawei, the Chinese tech giant, is outperforming Apple in China. They just launched their Mate 60 series, and it seems like people are buying more of those than the iPhone 15. According to Jefferies experts, Huawei’s dominance over Apple in China may continue in 2024.
Potential Impact of iPhone 15’s Heating Issue on Sales
There’s another problem too. The iPhone 15 had some issues with getting too hot, which made people not want to buy it. Plus, not many people in China were buying phones in the first place in 2022. The number of phones sold went below 300 million for the first time. This poses a challenge for the iPhone 15, as it risks selling fewer units than the iPhone Xs did in 2018.
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In simple words, Apple’s new iPhone 15 isn’t selling as well as they thought in China. People bought a lot of them before they came out, but now, they’re not selling so many. Huawei, another company, is doing better with their phones. Some experts think Huawei might keep doing better than Apple in 2024. The iPhone 15 also has a problem with getting too hot, and not many people in China are buying phones in general. So, it might not sell as much as the iPhone Xs did in 2018.
Conclusion 
In conclusion, Apple’s iPhone 15 faces a challenging market in China, with lower sales compared to its predecessor and strong competition from Huawei. Overheating issues further impact its performance, while a general decline in smartphone demand adds to the struggle. Apple must address these concerns to regain its foothold in the Chinese market.
