We hardly see Apple offering price cuts on their devices. In general, it’s the offline and online retail partners that offer a discount on Apple iPhone and iPad models. However, the Cupertino giant had to make a tough decision in the Chinese market. It has decided to offer generous sale pricing to the consumers within the region.
While this move from Apple may seem surprising, it’s actually to pick up sales in China. After Huawei introduced its latest smartphones in the region, sales of Apple iPhone models dropped. So, it may just be the right move to offer discounts to the Chinese market’s consumers to shift the momentum.
Discounts on Apple iPhone Models Reaches Up to CNY500
Apple’s move to regain sales in China also starts at the right time. It’s just before the Lunar New Year, which is about to start in February. As for the discounts, the Cupertino giant has officially slashed pretty much everything that it offers right now. That includes the latest iPhone 15 Pro Max, Apple Watch, Macs, and AirPods.
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Depending on the model, the discounts can reach up to CNY500, which is about $70. Of course, you can argue that a $70 price cut isn’t a big discount, but it will catch some attention from potential buyers looking for a brand-new phone. However, whether this discount can make Apple iPhone models regain sales in the region is yet to be seen.
For those wondering, there have been multiple occasions where Huawei’s latest phones have outpaced the Apple iPhone 15 in China. For example, right after the launch of the Mate 60 series, Huawei beat Apple in sales. To be exact, Huawei shipped 1.6 million units of Mate 60 phones in just six weeks. We’ve made an in-depth coverage of this, which can be accessed via this link.
It should also be noted that Apple is expected to hold earnings call on February 1. We will get details on how it performed from this report, so stay tuned if you want more updates. And if you want to learn more about the discounts that are in place, visit official Apple Chinese online store via this link.
