Earlier this week, Sundar Pichai, the CEO of Google, outlined the company’s ambitious goals. He also emphasized significant investments in key areas in 2024. These priorities span from artificial intelligence (AI) to Google’s various platforms. In 2024, the company is targeting both consumers and enterprises.
In a company-wide memo, Pichai detailed seven goals for Google in 2024:
1. Deliver the world’s most advanced, safe, and responsible AI.
2. Improve knowledge, learning, creativity, and productivity.
3. Build the most helpful personal computing platforms and devices.
4. Enable organizations and developers to innovate on Google Cloud.
5. Provide the world’s most trusted products and platforms.
6. Build a Google that’s extraordinary for Googlers and the world.
7. Improve company velocity, efficiency, and productivity and deliver durable cost savings.
Google Goals: Artificial Intelligence Leads the Way 
Artificial intelligence takes center stage in these goals, with a focus on the upcoming launch of Gemini Ultra and ongoing work on future versions of Gemini. The company hinted on this by showing a teaser during the 1.0 launch in December. The emphasis for the year is on incorporating generative AI features that resonate with users’ preferences. A good example of this could be initiatives like Duet AI. Google considers this to be a more user-friendly application compared to others.
On the consumer front, Google aims to construct the “most helpful personal computing platforms and devices.” This likely refers to the Android and Chrome platforms. The mention of devices alongside these software platforms is noteworthy, particularly in light of recent hardware reorganization within the company. Additionally, Google is set to introduce a new platform, Android XR, in the coming year. This signals the company’s commitment to exploring extended reality technologies.
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The outlined goals collectively underscore Google’s dedication to advancing AI technologies, enhancing user experiences across platforms. It will also foster innovation both in the cloud and within organizations. As Google looks to the future, these goals serve as a roadmap for the company’s overarching mission to be at the forefront of technological advancements. In light of this, the company also aims to create products and services that positively impact the world.
When it comes to building products and platforms that are deemed “trusted,” one crucial aspect is the evaluation of their longevity. The perpetual concern revolves around whether the production of a given product will discontinue. Notably, Google Cloud emerges as the explicitly mentioned brand name, underscoring the company’s ongoing competition with industry giants Amazon and Microsoft in the enterprise realm.
The introduction of Duet AI in Google Workspace raises an intriguing question about consumer reception and whether users will be willing to subscribe to it as a standalone service in Drive, Docs, Sheets, and other applications. The success of such offerings may shape the company’s strategy in this space.
Conclusion 
Internally, Google is committed to enhancing efficiency and efficacy. This move is evident in the company’s focus on becoming more streamlined. The effectiveness of the stated goals, particularly those aiming to “simplify execution and drive velocity in some areas,” will only become apparent over time. The ultimate aspiration is to cultivate a leaner Google. It will also enhance minimizing unnecessary complexities and bureaucratic layers. Altogether, it will enable quicker product and feature delivery.
In navigating these goals, the company aims for a leaner structure that can swiftly innovate and adapt to market demands. Streamlining internal processes, reducing inefficiencies, and fostering a culture of agility are key components of achieving this objective. The ultimate goal is to position Google as a company capable of nimble responses to evolving technological landscapes, delivering products and features with speed and precision. In all, it is clear that the search engine giant focuses on enhancing its products and services through AI and future technologies.
