In the second quarter of 2024, the global tablet market made a strong comeback. Data from International Data Corporation (IDC) shows that total shipments grew by 22.1% compared to the same period last year, reaching 34.4 million units. This growth is due to new product launches, increased competition, and a rising preference for portable computing devices.
Global Tablet Market Surges in Q2 2024, Led by Apple and Chinese Brands
Apple remains the top player in the market, shipping 12.3 million units, a rise of 18.2% from the previous year. The new 11-inch and 13-inch iPad Air and iPad Pro models played a significant role in this success, especially outside China where Apple faces tough competition from local brands.
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Samsung took the second spot with 6.9 million units shipped, an 18.6% year-over-year increase. Although Samsung didn’t release any groundbreaking products this quarter, effective commercial strategies and a favorable comparison to the previous year helped boost its performance.
Lenovo ranked third, shipping 2.5 million units and achieving a 16.7% increase from last year. Notably, Lenovo’s detachable tablet segment outperformed its overall tablet business, with a remarkable 39.7% growth rate compared to 11.7% for regular tablets.
Huawei came in fourth, shipping 2.3 million units, showing a significant 40.3% growth. The successful launch of the MatePad 11.5S and targeted online promotions in China during June contributed to this impressive performance.
Xiaomi rounded out the top five with explosive growth of 94.7%, shipping 2 million units. Xiaomi’s strong performance in the domestic Chinese market and the Asia-Pacific region (excluding Japan). As well as its expanded market share in European countries like Russia, France, Germany, Italy, and Spain, were key factors.
The rebound of the global tablet market highlights the lasting appeal of these devices for productivity, entertainment, and education. With competition heating up and technological advancements on the horizon, consumers can look forward to even more options and features in the near future.
