YouTube has been around for two decades. Since launching in 2005, it has changed the way people consume content. Now, as YouTube turns 20, CEO Neal Mohan has shared key insights about its growth and future plans.
YouTube: The Top Streaming Platform in the U.S.
YouTube has led streaming in the United States for the past two years. This data comes from Nielsen, a company that tracks media audiences. The platform continues to dominate in watch time.
A major shift has occurred in how users watch YouTube. For the first time, television has surpassed mobile as the most popular way to watch. This marks a big change from YouTube’s mobile-first days. More people now prefer watching content on larger screens.
More Than Just Videos
Users now watch more than just traditional videos. Shorts, live streams, podcasts, sports, sitcoms, and talk shows are also popular. YouTube has become a full entertainment hub.
Viewers collectively watch over 1 billion hours of content on their TVs each day. To enhance this, YouTube is adding new features. One key upgrade is the second-screen experience. This allows users to interact with videos using their phones. They can leave comments, make purchases, and engage with content seamlessly.
‘Watch With’ and Growing Subscriptions
YouTube is also testing ‘Watch With.’ This feature lets creators give live commentary on games and events. It was first tested with the NFL in 2024. More sports and content categories will follow this year.
Meanwhile, YouTube’s subscription services are expanding. YouTube TV has over 8 million subscribers. YouTube Music & Premium now have more than 100 million users, including trial accounts. This reflects the growing demand for ad-free and exclusive content.
What’s Next for YouTube Premium?
YouTube plans to add more perks for Premium subscribers. Existing features, such as Key Plays and multiview, will get improvements. These updates will make the service even more valuable.
As YouTube marks 20 years, its growth continues. With new features and a rising subscriber base, it remains a leader in digital entertainment. The future looks promising for YouTube and its users.
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