Meizu was once one of the most popular Chinese smartphone makers. In fact, it was one of the greatest rivals of Xiaomi in China. We remember writing a lot about Meizu in the early days of GizChina. Like we said, it was one of the most prominient names with many releases every year. However, while its fellows raised their efforts and conquered global markets, Meizu missed the momentum and lost relevance. In the recent years, we saw a comeback for the brand with renewed power.
Meizu’s New Strategy Increases its Presence Outside China
Meizu was acquired by the Electric Vehicle company Geely, and since then, both companies have been working together to develop a powerful OS for vehicles. However, Geely didn’t bury Meizu legacy, and brought the smartphone maker back. One year has passed, and we can say that the brand has been doing well by hitting 30 markets in just a year after its return.
Meizu now operates under the control of Dreamsmart Group, which is backed by Zhejiang Geely Holdings Group Conglomerate. Dreasmart has been pushing Meizu into international markets in a bid to acquire more relevance and make the brand one a strong competitor.
The folks at GSMArena had a discussion with Mr. Gu Binbin, executive director of the gorup and head of overseas operations. He expressed his optimist with the brand and shared that Meizu has succesfully entered 30 markets within its first year back on the international stage.
Dreamsmart provides investment for development, production, and distribution of smartphone. The company plans to further expand Meizu into Southeast Asia, followed by Central and Eastern Europe and Latin America.
Meizu will currently sell smartphones online in areas where the company enters. However, it also plans to establish offline presence through partnerships with physical retailers.
The brand currently sells smartphones in the $100 to $700 in China, but this does not happen internationally. Mr. Gu disclosed that the brand’s strategy is to sell mid-range devices in overseas markets, but it has plans to broaden to a greater product range later.
The company is expected to launch a new flagship dubbed Meizu 22 in the next month.
