Disney+ has introduced a new, more affordable ad-supported tier to its streaming service. This move aims to make the platform more accessible to a wider audience while generating additional revenue through advertising. This comprehensive guide will delve into every aspect of the Disney+ ad-supported tier, including its launch date, cost, availability, and what to expect from the ads.
Launch Date and Availability
The Disney+ ad-supported tier has already launched in the United States. This more affordable option is planned to roll out globally in 2023, with specific months to be confirmed. Disney CEO Bob Iger confirmed in an earnings call in May 2023 that the ad-supported tier would launch in Europe by the end of the calendar year.
Countries Where the Ad-Supported Tier is Available
At present, the Disney+ ad-supported tier is only available in the United States. However, the company has announced plans to expand the availability of this tier to other countries in 2023. Since Disney+ considers the United Kingdom a key market, it is expected to be one of the first countries to receive the ad-supported tier.
Cost of the Disney+ Ad-Supported Tier
The ad-supported tier replaces the previous standard cost of Disney+ in the United States, which was $7.99 per month. There is no annual plan option offered for the ad-supported tier.
Taking into consideration the similarities between the current UK prices and the old US prices, we expect the ad-supported tier to cost £7.99 per month in the UK. The ad-free plans are also anticipated to increase to £10.99 per month and £109.99 per year.
What to Expect from the Ads
Disney has confirmed that it will aim for an average of four minutes of advertising per hour, which is significantly less than traditional broadcast TV and other streaming platforms such as Peacock and HBO Max.
The platform will not run any ads related to politics or alcohol, nor will it accept advertising from other rival studios. Additionally, any profiles set up for children of preschool age will not have any adverts. Shows designed for audiences of this age will also be reviewed accordingly.
The New Disney+ Pricing Structure
With the introduction of the ad-supported tier, the platform has also adjusted its pricing structure in the United States:
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- Disney+ ad-free monthly subscription: Increased from $7.99 per month to $10.99 per month
- Disney+ ad-free annual subscription: Increased from $79.99 per year to $109.99 per year
- Disney+ ad-supported monthly subscription: $7.99 per month (no annual option offered)
It is expected that similar price adjustments will be made in other countries following the introduction of the ad-supported tier.
Comparing Disney+ Ad-Supported Tier with Competitors
Compared to competitors like Peacock and HBO Max, Disney+ offers a relatively lower amount of advertising per hour. This can provide a more enjoyable viewing experience for subscribers who prefer minimal interruptions. Furthermore, Disney+ is committed to preventing ads related to politics or alcohol and avoiding advertisements from rival studios.
Impact on Disney+ Subscriber Growth
The introduction of the ad-supported tier is likely to positively impact the subscriber growth of Disney+. By offering a more affordable option, Disney+ can attract a wider audience who may have hesitated to subscribe due to the cost. This move can also help the platform compete with other streaming services offering ad-supported tiers.
Ad-Supported Tier Limitations
While the ad-supported tier offers a more affordable option for Disney+ subscribers, it has some limitations. One of the main drawbacks is that subscribers of this tier cannot download content for offline viewing. This feature is only available to ad-free subscribers.
How to Upgrade or Downgrade Your Subscription
If you’re an existing subscriber and want to switch from an ad-free plan to the ad-supported tier or vice versa, you can do so easily through your account settings. Simply follow the following steps:
- Log in to your Disney+ account.
- Navigate to your account settings.
- Choose the subscription plan that best suits your needs.
How to Get the Most Out of Disney+
Whether you opt for the ad-supported or ad-free tier, Disney+ has plenty of content to enjoy. Be sure to check out the platform’s top shows and movies to make the most of your subscription.
In conclusion, the Disney+ ad-supported tier offers a more affordable option for subscribers who don’t mind watching ads in exchange for a lower monthly fee. With its global rollout planned for 2023, this new tier will likely attract a wider audience and contribute to the platform’s continued growth.
Would you pay for the ad tier? Let us know in the comments section below.
