Taobao has released a big update to its Vision Pro platform, now in version 3.0. This update brings many new features to improve the shopping experience. One of the most exciting additions is the Xiaomi SU7 Virtual Test Drive. It’s called “the world’s first virtual test drive product for consumers.” This feature uses advanced XR (Extended Reality) technology to blend the virtual world with real-world experiences.
Xiaomi SU7 Virtual Test Drive
The main highlight of the Vision Pro 3.0 update is the virtual test drive of the Xiaomi SU7. Starting today, users can log into the Taobao Vision Pro platform and visit the test drive page for the Xiaomi SU7. This feature lets users explore the car’s design, experience its advanced features, and enjoy three different immersive modes that make it feel like they are driving the car.
1. Panoramic Large Screen Mode
In Panoramic Large Screen Mode, users get a full view of the Xiaomi SU7’s exterior. They can choose different backgrounds, change the car’s color, and customize its appearance. There are nine exterior colors in four main series and four interior colors. This gives users many ways to personalize the car.
This mode also includes a special “Cherry Blossom Mode,” inspired by viral photos of a purple Xiaomi SU7 with cherry blossoms in the background. In this mode, cherry blossom petals float around the car, creating a calm and beautiful experience.
2. MR (Mixed Reality) Mode
Mixed Reality (MR) Mode offers a realistic view of the Xiaomi SU7. It places the car in the user’s real surroundings, like their garage or driveway. The car appears in its actual size, which helps users see how it fits in different spaces.
MR Mode also changes the lighting in real-time. This shows how the car’s color looks in different lighting conditions. Users can open the front and rear trunks, put virtual suitcases inside, and even test the car’s aerodynamics to see how it handles wind resistance.
3. VR (Virtual Reality) Mode
The VR Mode lets users “sit” inside the Xiaomi SU7 and explore the interior. In this mode, users can interact with the steering wheel, central control screen, instrument panel, and starry sky ceiling. They can change the car’s interior settings, turn on the ambient lighting, and activate Boost mode. This mode makes users feel like they are driving the car while listening to music.
Advanced Technology and Partnership with Xiaomi
Taobao Vision Pro has partnered with Xiaomi to create the SU7 virtual test drive. This shows how advanced XR technology can create a new kind of shopping experience. It gives potential buyers a way to explore the car’s design and features as if they were physically there.
The Xiaomi SU7 virtual test drive is one of the most unique projects in the Vision Pro 3.0 update. It combines high-quality visuals, real-time lighting effects, and a virtual environment that even simulates aerodynamics. This pushes the limits of online shopping experiences.
Pre-sale and Product Integration
The Vision Pro 3.0 update is not just about the Xiaomi SU7. It also includes other products like the COLMO smart home devices. This makes Taobao Vision Pro an immersive platform where users can explore many different products using advanced technology.
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Vision Pro 3.0 creates a richer online shopping experience by adding more products. Users can now explore not only cars but also smart home devices and other advanced gadgets in a virtual environment. This makes shopping more fun and interactive.
How will this Affect the Automotive Industry?
The Xiaomi SU7 Virtual Test Drive on Taobao Vision Pro 3.0 is a big deal for the car industry. It shows how XR technology can change how people buy cars. Virtual test drives let people see the car’s design, features, and how it drives. This makes buying a car more fun and personal.
Here’s how this technology helps the car industry:
- People can see the car’s features and try it out before going to the dealership.
- People can learn more about the car before they buy it.
- Car companies can use virtual test drives to show their cars to more people.
How Does Virtual Test Drive Compare to Real-world Test Drive?
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Accessibility: Virtual test drives offer greater accessibility compared to real-world test drives. Users can explore different vehicles from the comfort of their own homes, without the need to travel to a dealership. This can be especially beneficial for individuals with limited mobility or those in remote areas.
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Customization: Virtual test drives allow users to customize their experience by selecting different configurations, colors, and options. This can help them visualize the car in their desired configuration before making a purchase.
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Controlled Environment: Virtual test drives provide a controlled environment where users can explore the car’s features and performance without the distractions of real-world traffic or weather conditions. This can allow for a more focused and informative experience.
Challenges of this Technology
- The technology may not be perfect yet.
- Virtual test drives can be expensive.
- People may not be used to using this technology.
- Car companies will need to compete with each other to offer the best virtual test drives.
Conclusion: The Future of Online Shopping
Taobao Vision Pro 3.0 is changing how people shop online. The Xiaomi SU7 Virtual Test Drive is a great example of this change. It offers a new way for users to explore a car in three immersive modes: Panoramic Large Screen, MR, and VR. These modes provide a unique and interactive experience that makes shopping feel more real.
With this new use of XR technology, Taobao is setting a high standard for online shopping. Adding products like the COLMO smart home devices makes the platform even more exciting, giving users more ways to explore different items.
As technology grows, platforms like Taobao Vision Pro 3.0 will continue to offer exciting and engaging shopping experiences. Taobao is making online shopping more personal, interactive, and enjoyable by creatively blending virtual and real-world elements.
