Google is holding a “Gemini at Work” event to showcase the power of its generative AI tools for businesses, competing against offerings from Microsoft and OpenAI. The virtual event aims to convince companies that Google’s Gemini and Vertex AI are more effective for various business applications, with over 100 customer use cases on display, including brands like Snap, Puma, Dun & Bradstreet, and Radisson Hotel Group.
Key Announcements
Google highlighted examples such as Scotts Miracle-Gro using Vertex AI to build an AI-powered “garden sommelier,” which helps users with gardening advice. The company also introduced semi-autonomous AI agents, a growing trend in generative AI, allowing businesses to automate tasks within controlled limits. Competitors like Salesforce and Microsoft are also working on similar AI-driven agents, raising the stakes for enterprise applications.
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Business Value and Productivity Gains of Google Generative AI
One of the primary concerns for businesses is whether AI assistants, which come with a monthly fee of $20 to $30, offer enough productivity improvements to justify the cost. Google claims that its enterprise customers are seeing significant time savings, with an average of 105 minutes saved per employee each week. These small gains could help offset the additional expenses, making the AI tools a worthy investment for businesses aiming to increase efficiency.
Real-World Applications
At the event, Google also highlighted a case study from Pods, a moving and storage company in Clearwater, Florida. Pods used Google’s AI to generate slogans for its trucks in New York, incorporating local facts into its marketing. According to Calvin Fields, Pods’ VP of brand and media, training the AI required some initial work, but the results were faster than human-generated content, with humans overseeing the final output.
The event comes at a time when many businesses are exploring AI, but there’s still skepticism about how far these technologies can be applied beyond coding and customer support. With its “Gemini at Work” showcase, Google hopes to prove that AI can deliver real, tangible benefits across a wide range of industries.
